Nigella.com: celebrity brands and gastrocommunities

Douglas Brownlie, P.A. Hewer

Research output: Contribution to conferencePaper

Abstract

Paper on celebrity brands and gastrocommunities.
Original languageEnglish
Publication statusUnpublished - 2010
Event10th Conference on Gender, Marketing and Consumer Behaviour - Ambleside, UK
Duration: 26 Jun 201029 Jun 2010

Conference

Conference10th Conference on Gender, Marketing and Consumer Behaviour
CityAmbleside, UK
Period26/06/1029/06/10

Fingerprint

Celebrity

Keywords

  • gastrocommunities
  • celebrity brands
  • marketing

Cite this

Brownlie, D., & Hewer, P. A. (2010). Nigella.com: celebrity brands and gastrocommunities. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .
Brownlie, Douglas ; Hewer, P.A. / Nigella.com: celebrity brands and gastrocommunities. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .
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title = "Nigella.com: celebrity brands and gastrocommunities",
abstract = "Paper on celebrity brands and gastrocommunities.",
keywords = "gastrocommunities, celebrity brands, marketing",
author = "Douglas Brownlie and P.A. Hewer",
year = "2010",
language = "English",
note = "10th Conference on Gender, Marketing and Consumer Behaviour ; Conference date: 26-06-2010 Through 29-06-2010",

}

Brownlie, D & Hewer, PA 2010, 'Nigella.com: celebrity brands and gastrocommunities' Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, 26/06/10 - 29/06/10, .

Nigella.com: celebrity brands and gastrocommunities. / Brownlie, Douglas; Hewer, P.A.

2010. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Nigella.com: celebrity brands and gastrocommunities

AU - Brownlie, Douglas

AU - Hewer, P.A.

PY - 2010

Y1 - 2010

N2 - Paper on celebrity brands and gastrocommunities.

AB - Paper on celebrity brands and gastrocommunities.

KW - gastrocommunities

KW - celebrity brands

KW - marketing

UR - http://www.cumbria.ac.uk/AboutUs/Faculties/FacultyofBSSS/Ourschool/SBE/Research/GenderConference/10thConferenceonGender,MarketingandConsumerBehaviour.aspx

M3 - Paper

ER -

Brownlie D, Hewer PA. Nigella.com: celebrity brands and gastrocommunities. 2010. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .