Nigella.com: celebrity brands and gastrocommunities

Douglas Brownlie, P.A. Hewer

Research output: Contribution to conferencePaper

Abstract

Paper on celebrity brands and gastrocommunities.
Original languageEnglish
Publication statusUnpublished - 2010
Event10th Conference on Gender, Marketing and Consumer Behaviour - Ambleside, UK
Duration: 26 Jun 201029 Jun 2010

Conference

Conference10th Conference on Gender, Marketing and Consumer Behaviour
CityAmbleside, UK
Period26/06/1029/06/10

Keywords

  • gastrocommunities
  • celebrity brands
  • marketing

Cite this

Brownlie, D., & Hewer, P. A. (2010). Nigella.com: celebrity brands and gastrocommunities. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .