|Publication status||Unpublished - 2010|
|Event||10th Conference on Gender, Marketing and Consumer Behaviour - Ambleside, UK|
Duration: 26 Jun 2010 → 29 Jun 2010
|Conference||10th Conference on Gender, Marketing and Consumer Behaviour|
|Period||26/06/10 → 29/06/10|
- celebrity brands
Nigella.com: celebrity brands and gastrocommunities. / Brownlie, Douglas; Hewer, P.A.2010. Paper presented at 10th Conference on Gender, Marketing and Consumer Behaviour, Ambleside, UK, .
Research output: Contribution to conference › Paper
TY - CONF
T1 - Nigella.com: celebrity brands and gastrocommunities
AU - Brownlie, Douglas
AU - Hewer, P.A.
PY - 2010
Y1 - 2010
N2 - Paper on celebrity brands and gastrocommunities.
AB - Paper on celebrity brands and gastrocommunities.
KW - gastrocommunities
KW - celebrity brands
KW - marketing
UR - http://www.cumbria.ac.uk/AboutUs/Faculties/FacultyofBSSS/Ourschool/SBE/Research/GenderConference/10thConferenceonGender,MarketingandConsumerBehaviour.aspx
M3 - Paper