New marketing: heutige anforderungen an marketing und kommunikation

Translated title of the contribution: New marketing: today's challenges for marketing and communication

Fred Lemke, Martin Cserba

Research output: Contribution to conferenceAbstract

Abstract

This conference contribution looks at today's challenges for marketing and communication
Original languageGerman
Publication statusPublished - 2004
EventAFM-Marketing Conference - Berlin, Germany
Duration: 19 Nov 200420 Nov 2004

Conference

ConferenceAFM-Marketing Conference
CountryGermany
CityBerlin
Period19/11/0420/11/04

Keywords

  • new marketing
  • challenges
  • marketing
  • communication
  • kommunikation
  • anforderungen

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    Lemke, F., & Cserba, M. (2004). New marketing: heutige anforderungen an marketing und kommunikation. Abstract from AFM-Marketing Conference, Berlin, Germany.