New marketing: heutige anforderungen an marketing und kommunikation

Translated title of the contribution: New marketing: today's challenges for marketing and communication

Fred Lemke, Martin Cserba

Research output: Contribution to conference › Abstract

Abstract

This conference contribution looks at today's challenges for marketing and communication

Translated title of the contribution	New marketing: today's challenges for marketing and communication
Original language	German
Publication status	Published - 2004
Event	AFM-Marketing Conference - Berlin, Germany Duration: 19 Nov 2004 → 20 Nov 2004

@conference{ec83a1de6de84dff801e78afd926891a,

title = "New marketing: heutige anforderungen an marketing und kommunikation",

abstract = "This conference contribution looks at today's challenges for marketing and communication ",

keywords = "new marketing, challenges , marketing, communication, kommunikation, anforderungen",

author = "Fred Lemke and Martin Cserba",

year = "2004",

language = "German",

note = "AFM-Marketing Conference ; Conference date: 19-11-2004 Through 20-11-2004",

}

TY - CONF

T1 - New marketing

T2 - AFM-Marketing Conference

AU - Lemke, Fred

AU - Cserba, Martin

PY - 2004

Y1 - 2004

N2 - This conference contribution looks at today's challenges for marketing and communication

AB - This conference contribution looks at today's challenges for marketing and communication

KW - new marketing

KW - challenges

KW - marketing

KW - communication

KW - kommunikation

KW - anforderungen

M3 - Abstract

Y2 - 19 November 2004 through 20 November 2004

ER -