Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Translated title of the contribution: New market research methods – on the track of customers’ hidden needs

Fred Lemke, Keith Goffin

Research output: Contribution to journalArticle


Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
Original languageGerman
Pages (from-to)38-41
JournalSales Business
Publication statusPublished - 2005



  • market research
  • marketing

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