Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Translated title of the contribution: New market research methods – on the track of customers’ hidden needs

Fred Lemke, Keith Goffin

Research output: Contribution to journalArticle

Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
Translated title of the contributionNew market research methods – on the track of customers’ hidden needs
Original languageGerman
Pages (from-to)38-41
JournalSales Business
Publication statusPublished - 2005

Keywords

  • market research
  • marketing

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