Abstract
| Translated title of the contribution | New market research methods – on the track of customers’ hidden needs |
|---|---|
| Language | German |
| Pages | 38-41 |
| Journal | Sales Business |
| Publication status | Published - 2005 |
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Keywords
- market research
- marketing
Cite this
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Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. / Lemke, Fred; Goffin, Keith.
In: Sales Business, 2005, p. 38-41.Research output: Contribution to journal › Article
TY - JOUR
T1 - Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur
AU - Lemke, Fred
AU - Goffin, Keith
PY - 2005
Y1 - 2005
N2 - Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
AB - Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
KW - market research
KW - marketing
UR - http://www.salesbusiness.de/Nachrichten/172/3683/Den-versteckten-Kundenwuenschen-auf-der-Spur.html
M3 - Article
SP - 38
EP - 41
JO - Sales Business
T2 - Sales Business
JF - Sales Business
SN - 1616-7902
ER -