New market research methods – on the track of customers’ hidden needs

Fred Lemke, Keith Goffin

Research output: Contribution to journalArticle

Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
Translated title of the contributionNew market research methods – on the track of customers’ hidden needs
LanguageGerman
Pages38-41
JournalSales Business
Publication statusPublished - 2005

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Market research methods
Market research
New markets
Product development

Keywords

  • market research
  • marketing

Cite this

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title = "Neue methoden der marktforschung – den versteckten bed{\"u}rfnissen auf der spur",
abstract = "Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.",
keywords = "market research, marketing",
author = "Fred Lemke and Keith Goffin",
year = "2005",
language = "German",
pages = "38--41",
journal = "Sales Business",
issn = "1616-7902",

}

Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. / Lemke, Fred; Goffin, Keith.

In: Sales Business, 2005, p. 38-41.

Research output: Contribution to journalArticle

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JO - Sales Business

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JF - Sales Business

SN - 1616-7902

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