Abstract
Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
| Original language | German |
|---|---|
| Pages (from-to) | 38-41 |
| Journal | Sales Business |
| Publication status | Published - 2005 |
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Keywords
- market research
- marketing
Cite this
Lemke, F., & Goffin, K. (2005). Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business, 38-41.