Abstract
Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
| Translated title of the contribution | New market research methods – on the track of customers’ hidden needs |
|---|---|
| Original language | German |
| Pages (from-to) | 38-41 |
| Journal | Sales Business |
| Publication status | Published - 2005 |
Keywords
- market research
- marketing