New Directions in Consumer Research

Paul Hewer; Kathy Hamilton; Aliakbar Jafari

New Directions in Consumer Research

Paul Hewer, Kathy Hamilton, Aliakbar Jafari

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Research output: Book/Report › Book

Abstract

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Original language	English
Place of Publication	London
Publisher	SAGE Publications Ltd
Number of pages	408
Volume	1-4
ISBN (Print)	9781473911536
Publication status	Published - Sept 2015

Keywords

consumer research
cultural studies
consumption

Cite this

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AB - This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

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KW - cultural studies

KW - consumption

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VL - 1-4

BT - New Directions in Consumer Research

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New Directions in Consumer Research

Abstract

Keywords

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