New Directions in Consumer Research

Research output: Book/ReportBook

Abstract

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.
Original languageEnglish
Place of PublicationLondon
Number of pages408
Volume1-4
Publication statusPublished - Sep 2015

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Keywords

  • consumer research
  • cultural studies
  • consumption

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