New customer promotions and their impact on existing customers

I. Grant, David Woisetschläger, H. Evanschitzky, M. Jockisch

Research output: Contribution to conferencePaper

Abstract

Paper discussing new customer promotions and their impact on existing customers.
Original languageEnglish
Publication statusUnpublished - 2008
EventAcademy of Marketing Sciences Annual Conference 2008 - Vancouver, Canada
Duration: 28 May 200831 May 2008

Conference

ConferenceAcademy of Marketing Sciences Annual Conference 2008
CityVancouver, Canada
Period28/05/0831/05/08

Keywords

  • retail
  • customer
  • promotions

Cite this

Grant, I., Woisetschläger, D., Evanschitzky, H., & Jockisch, M. (2008). New customer promotions and their impact on existing customers. Paper presented at Academy of Marketing Sciences Annual Conference 2008, Vancouver, Canada, .
Grant, I. ; Woisetschläger, David ; Evanschitzky, H. ; Jockisch, M. / New customer promotions and their impact on existing customers. Paper presented at Academy of Marketing Sciences Annual Conference 2008, Vancouver, Canada, .
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author = "I. Grant and David Woisetschl{\"a}ger and H. Evanschitzky and M. Jockisch",
year = "2008",
language = "English",
note = "Academy of Marketing Sciences Annual Conference 2008 ; Conference date: 28-05-2008 Through 31-05-2008",

}

Grant, I, Woisetschläger, D, Evanschitzky, H & Jockisch, M 2008, 'New customer promotions and their impact on existing customers' Paper presented at Academy of Marketing Sciences Annual Conference 2008, Vancouver, Canada, 28/05/08 - 31/05/08, .

New customer promotions and their impact on existing customers. / Grant, I.; Woisetschläger, David; Evanschitzky, H.; Jockisch, M.

2008. Paper presented at Academy of Marketing Sciences Annual Conference 2008, Vancouver, Canada, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - New customer promotions and their impact on existing customers

AU - Grant, I.

AU - Woisetschläger, David

AU - Evanschitzky, H.

AU - Jockisch, M.

PY - 2008

Y1 - 2008

N2 - Paper discussing new customer promotions and their impact on existing customers.

AB - Paper discussing new customer promotions and their impact on existing customers.

KW - retail

KW - customer

KW - promotions

UR - http://www.ams-web.org/displaycommon.cfm?an=2

M3 - Paper

ER -

Grant I, Woisetschläger D, Evanschitzky H, Jockisch M. New customer promotions and their impact on existing customers. 2008. Paper presented at Academy of Marketing Sciences Annual Conference 2008, Vancouver, Canada, .