New customer promotions and their impact on existing customers

I. Grant, David Woisetschläger, H. Evanschitzky, M. Jockisch

Research output: Contribution to conferencePaper

Abstract

Paper discussing new customer promotions and their impact on existing customers.
Original languageEnglish
Publication statusUnpublished - 2008
EventAcademy of Marketing Sciences Annual Conference 2008 - Vancouver, Canada
Duration: 28 May 200831 May 2008

Conference

ConferenceAcademy of Marketing Sciences Annual Conference 2008
CityVancouver, Canada
Period28/05/0831/05/08

Keywords

  • retail
  • customer
  • promotions

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