| Language | English |
|---|---|
| Title of host publication | Freedom Through Marketing |
| Subtitle of host publication | Looking Back, Going Forward |
| Place of Publication | Helensburgh |
| Number of pages | 8 |
| Publication status | Published - 3 Jul 2018 |
| Event | Freedom Through Marketing: Looking Back, Going Forward - Hull, United Kingdom Duration: 3 Jul 2017 → 6 Jul 2017 |
Conference
| Conference | Freedom Through Marketing |
|---|---|
| Country | United Kingdom |
| City | Hull |
| Period | 3/07/17 → 6/07/17 |
Keywords
- microbrewery
- craft brewing
- SMEs
Cite this
Pesonen, J., Waehning, N., Reijonen, H., & Karampela, M. (2018). Networks and relationships in SMEs - a content analysis of microbrewery relationships. In Freedom Through Marketing: Looking Back, Going Forward Helensburgh.
@inproceedings{97c99b9814674616803daa9f98b2d754,
title = "Networks and relationships in SMEs - a content analysis of microbrewery relationships",
keywords = "microbrewery, craft brewing, SMEs",
author = "Juho Pesonen and Nadine Waehning and Helen Reijonen and Maria Karampela",
year = "2018",
month = "7",
day = "3",
language = "English",
isbn = "9781527212718",
booktitle = "Freedom Through Marketing",
}
Pesonen, J, Waehning, N, Reijonen, H & Karampela, M 2018, Networks and relationships in SMEs - a content analysis of microbrewery relationships. in Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, Freedom Through Marketing, Hull, United Kingdom, 3/07/17.
Networks and relationships in SMEs - a content analysis of microbrewery relationships. / Pesonen, Juho; Waehning, Nadine; Reijonen, Helen; Karampela, Maria.
Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, 2018.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book
TY - GEN
T1 - Networks and relationships in SMEs - a content analysis of microbrewery relationships
AU - Pesonen, Juho
AU - Waehning, Nadine
AU - Reijonen, Helen
AU - Karampela, Maria
PY - 2018/7/3
Y1 - 2018/7/3
KW - microbrewery
KW - craft brewing
KW - SMEs
UR - https://www.academyofmarketing.org/conference/conference-2017/
M3 - Conference contribution book
SN - 9781527212718
BT - Freedom Through Marketing
CY - Helensburgh
ER -
Pesonen J, Waehning N, Reijonen H, Karampela M. Networks and relationships in SMEs - a content analysis of microbrewery relationships. In Freedom Through Marketing: Looking Back, Going Forward. Helensburgh. 2018