Networks and relationships in SMEs - a content analysis of microbrewery relationships

Juho Pesonen, Nadine Waehning, Helen Reijonen, Maria Karampela

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

LanguageEnglish
Title of host publicationFreedom Through Marketing
Subtitle of host publicationLooking Back, Going Forward
Place of PublicationHelensburgh
Number of pages8
Publication statusPublished - 3 Jul 2018
EventFreedom Through Marketing: Looking Back, Going Forward - Hull, United Kingdom
Duration: 3 Jul 20176 Jul 2017

Conference

ConferenceFreedom Through Marketing
CountryUnited Kingdom
CityHull
Period3/07/176/07/17

Keywords

  • microbrewery
  • craft brewing
  • SMEs

Cite this

Pesonen, J., Waehning, N., Reijonen, H., & Karampela, M. (2018). Networks and relationships in SMEs - a content analysis of microbrewery relationships. In Freedom Through Marketing: Looking Back, Going Forward Helensburgh.
Pesonen, Juho ; Waehning, Nadine ; Reijonen, Helen ; Karampela, Maria. / Networks and relationships in SMEs - a content analysis of microbrewery relationships. Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, 2018.
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title = "Networks and relationships in SMEs - a content analysis of microbrewery relationships",
keywords = "microbrewery, craft brewing, SMEs",
author = "Juho Pesonen and Nadine Waehning and Helen Reijonen and Maria Karampela",
year = "2018",
month = "7",
day = "3",
language = "English",
isbn = "9781527212718",
booktitle = "Freedom Through Marketing",

}

Pesonen, J, Waehning, N, Reijonen, H & Karampela, M 2018, Networks and relationships in SMEs - a content analysis of microbrewery relationships. in Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, Freedom Through Marketing, Hull, United Kingdom, 3/07/17.

Networks and relationships in SMEs - a content analysis of microbrewery relationships. / Pesonen, Juho; Waehning, Nadine; Reijonen, Helen; Karampela, Maria.

Freedom Through Marketing: Looking Back, Going Forward. Helensburgh, 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - Networks and relationships in SMEs - a content analysis of microbrewery relationships

AU - Pesonen, Juho

AU - Waehning, Nadine

AU - Reijonen, Helen

AU - Karampela, Maria

PY - 2018/7/3

Y1 - 2018/7/3

KW - microbrewery

KW - craft brewing

KW - SMEs

UR - https://www.academyofmarketing.org/conference/conference-2017/

M3 - Conference contribution book

SN - 9781527212718

BT - Freedom Through Marketing

CY - Helensburgh

ER -

Pesonen J, Waehning N, Reijonen H, Karampela M. Networks and relationships in SMEs - a content analysis of microbrewery relationships. In Freedom Through Marketing: Looking Back, Going Forward. Helensburgh. 2018