Network relationship management bei dienstleistungen

H. Evanschitzky, M. Goutier

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper examines relationship management.
Original languageEnglish
Title of host publicationJahrbuch Handelsmanagement 2005 (Ahlert D., Olbrich R., Schroder H.)
Pages107-123
Number of pages16
Publication statusPublished - 2005

Keywords

  • relationship management

Cite this

Evanschitzky, H., & Goutier, M. (2005). Network relationship management bei dienstleistungen. In Jahrbuch Handelsmanagement 2005 (Ahlert D., Olbrich R., Schroder H.) (pp. 107-123)