Network relationship management bei dienstleistungen

H. Evanschitzky, M. Goutier

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper examines relationship management.
Original languageEnglish
Title of host publicationJahrbuch Handelsmanagement 2005 (Ahlert D., Olbrich R., Schroder H.)
Pages107-123
Number of pages16
Publication statusPublished - 2005

Keywords

  • relationship management

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