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Negative customer engagement behaviour: the interplay of intensity and valence in online networks
Jaylan Azer,
Matthew Alexander
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
62
Citations (Scopus)
29
Downloads (Pure)
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Dive into the research topics of 'Negative customer engagement behaviour: the interplay of intensity and valence in online networks'. Together they form a unique fingerprint.
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Weight
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Arts and Humanities
Challenges
8%
Comprehension
16%
Customers
100%
Engagement
100%
Experiment
8%
Introspection
8%
Literature
8%
Marketing
8%
Online
100%
Review
16%
Semantics
8%
Social Media
8%
Tools
16%
Social Sciences
Attempt
8%
Behavior
100%
Customer
100%
Experiments
8%
Heterogeneity
8%
Literature
8%
Managers
16%
Marketing
8%
Semantics
8%
Service Provider
16%
Social Network
8%
Understanding
16%
Computer Science
Intensity Level
25%
Negative Review
8%
Online Network
100%
Online Social Networks
8%
Provider Service
16%
Research Service
8%
Semantics
8%
Psychology
Behavior
100%
Research
8%
Semantics
8%
Economics, Econometrics and Finance
Managers
8%