Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global [Edited by Johanna Pink]

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Abstract

Edited by Johanna Pink, ‘Muslim Societies in the Age of Mass Consumption’ addresses a diversity of significant issues related to the policies and politics of consumer culture and identity in contemporary Muslim geographies. With a particular focus on the intersections of local and global consumptionscapes, the book offers new insights on how consumers from Muslim sociocultural backgrounds engage with market contents and structures. The book contributes to the rising scholarship in the area of religion, globalisation, consumption and marketing. The book comprises 16 chapters, excluding the editor’s introduction. Although Pink attempts to briefly explain the relevance of the book to contemporary scholarship on consumption, globalisation and religion, her short account does not go beyond introducing the content of each chapter. For such an edited volume, one would expect to see an in-depth account of the conceptual foundations of the book and also the theoretical interrelatedness of its chapters.
Original languageEnglish
Pages (from-to)1513-1517
Number of pages5
JournalJournal of Marketing Management
Volume30
Issue number13-14
Early online date16 Oct 2014
DOIs
Publication statusPublished - 2014

Keywords

  • Muslim consumers
  • Muslim societies
  • Muslim politics

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