Museum social media practices: in need of repair?

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

1 Citation (Scopus)


Within the museum sector, research and associated theories on technology can often lead to rhetoric on progression that results in the idealization of the new or the emergent. However, if we approach technologies with a sensitivity towards their fragility, we see it is not always progression that is most interesting, but processes of repair. Social media, it can be argued, is an outdated technology which has lost its excitement and like the larger ideals associated with digital in the cultural heritage sector, is perceived with skepticism. Yet, with the rise of the museum’s social role, museums have an ethical responsibility to understand the factors that shape how social media practices are enacted. In this paper I take on perspective of repair to explore the intersection between social media and organizational structures through an in-depth ethnographic case study of Glasgow Museums Services (Glasgow, UK). The analysis provides essential insights into the (dis)-connections between museum social media practices and museum infrastructure. It suggests that the desire for more participatory social media practices overlooks the underpinning and incompatible elements of the museum institution.
Original languageEnglish
Title of host publicationEmerging Technologies and the Digital Transformation of Museums and Heritage Sites. RISE IMET 2021
Place of PublicationCham, Switzerland
Number of pages11
ISBN (Electronic)9783030836474
ISBN (Print)9783030836467
Publication statusPublished - 3 Aug 2021

Publication series

NameCommunications in Computer and Information Science


  • museums
  • social media
  • repair
  • digital infrastructures


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