Multinationals in the Middle East: institutional environment and strategies

Mehmet Demirbag, Kamel Mellahi, Liesl Riddle

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    50 Citations (Scopus)

    Abstract

    This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.
    Original languageEnglish
    Pages (from-to)406-410
    Number of pages5
    JournalJournal of World Business
    Volume46
    Issue number4
    DOIs
    Publication statusPublished - Oct 2011

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    Keywords

    • multinationals
    • middle east
    • institutional environment
    • strategies
    • global strategy
    • political risk

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