Movement, knowledge and consumption within elderly care environments

Tim Stone, Paul Hewer, Douglas Brownlie

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

1 Citation (Scopus)
8403 Downloads (Pure)


Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.
Original languageEnglish
Title of host publicationAssociation for Consumer Research - Building Connections. Conference Proceedings
EditorsRohini Ahluwalia, Tanya L. Chartrand , Rebecca K. Ratner
Number of pages5
Publication statusPublished - 2011
EventAssociation of Consumer Conference - , United Kingdom
Duration: 7 Oct 201010 Oct 2010


ConferenceAssociation of Consumer Conference
Country/TerritoryUnited Kingdom


  • elderly care
  • care homes
  • identity construction
  • marketing


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