Abstract
Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.
Original language | English |
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Title of host publication | Association for Consumer Research - Building Connections. Conference Proceedings |
Editors | Rohini Ahluwalia, Tanya L. Chartrand , Rebecca K. Ratner |
Pages | 385-389 |
Number of pages | 5 |
Volume | 39 |
Publication status | Published - 2011 |
Event | Association of Consumer Conference - , United Kingdom Duration: 7 Oct 2010 → 10 Oct 2010 |
Conference
Conference | Association of Consumer Conference |
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Country/Territory | United Kingdom |
Period | 7/10/10 → 10/10/10 |
Keywords
- elderly care
- care homes
- identity construction
- marketing