Moligopoly as the coexistence of structural monopoly with cognitive oligopoly or an inquiry into the theory of the apologetic com(petit)ion

For a decade or so, we all are observing how quickly competition policy is moving from the technical expert niche to the headlines of the general media, and we all understand that the main reason for such transformation is the expansive growth of the digital economy and the digital society more generally. Such a metamorphosis requires good storytellers – those authoritative figures who while being recognised experts in antitrust technicalities are yet able to redesign and recreate the narrative, making it more approachable and embedded harmoniously into the broader societal discussions. Competition policy requires interpreters for the broader audience, and we see several attempts by established antitrust scholars of telling such a nice, catching, clear and contextual story about economic competition.