Modelling values in ethical consumer decision-making

E.M.K. Shiu, L.M. Hassan, D. Shaw

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper explores those values pertinent to ethical consumers in decision making.
Original languageEnglish
Title of host publicationVirtue in Marketing: Proceedings of the Academy of Marketing Conference
Place of PublicationCheltenham, United Kingdom
Publication statusPublished - 2004

Keywords

  • consumer behaviour
  • ethics
  • values
  • consumer decision making

Cite this

Shiu, E. M. K., Hassan, L. M., & Shaw, D. (2004). Modelling values in ethical consumer decision-making. In Virtue in Marketing: Proceedings of the Academy of Marketing Conference