Modelling values in ethical consumer decision-making

E.M.K. Shiu, L.M. Hassan, D. Shaw

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper explores those values pertinent to ethical consumers in decision making.

Original language	English
Title of host publication	Virtue in Marketing: Proceedings of the Academy of Marketing Conference
Place of Publication	Cheltenham, United Kingdom
Publication status	Published - 2004

This output contributes to the following UN Sustainable Development Goals (SDGs)

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abstract = "This paper explores those values pertinent to ethical consumers in decision making.",

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BT - Virtue in Marketing: Proceedings of the Academy of Marketing Conference

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