Modelling the export marketing strategy - performance relationship

S.K. Tagg; J.H. Taggart; C.N. Wheeler; S.K. Tagg; J.H. Taggart; C.N. Wheeler

Modelling the export marketing strategy - performance relationship

S.K. Tagg, J.H. Taggart, C.N. Wheeler, S.K. Tagg (Editor), J.H. Taggart (Editor), C.N. Wheeler (Editor)

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.

Original language	English
Title of host publication	International Business: Adjusting to New Challenges and Opportunities
Place of Publication	United Kingdom
Pages	181-193
Number of pages	12
Publication status	Published - 26 Mar 2002

Publication series

Name	Academy of International Business Series
Publisher	Palgrave

Keywords

export marketing

Cite this

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title = "Modelling the export marketing strategy - performance relationship",

abstract = "Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.",

keywords = "export marketing",

author = "S.K. Tagg and J.H. Taggart and C.N. Wheeler and S.K. Tagg and J.H. Taggart and C.N. Wheeler",

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language = "English",

isbn = "0-333-984110",

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T1 - Modelling the export marketing strategy - performance relationship

AU - Tagg, S.K.

AU - Taggart, J.H.

AU - Wheeler, C.N.

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A2 - Taggart, J.H.

A2 - Wheeler, C.N.

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N2 - Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.

AB - Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.

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UR - http://www.palgrave.com/products/title.aspx?PID=265098

M3 - Chapter

SN - 0-333-984110

T3 - Academy of International Business Series

SP - 181

EP - 193

BT - International Business: Adjusting to New Challenges and Opportunities

CY - United Kingdom

ER -

Modelling the export marketing strategy - performance relationship

Abstract

Publication series

Keywords

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Cite this