Modelling the export marketing strategy - performance relationship

S.K. Tagg, J.H. Taggart, C.N. Wheeler, S.K. Tagg (Editor), J.H. Taggart (Editor), C.N. Wheeler (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.
Original languageEnglish
Title of host publicationInternational Business: Adjusting to New Challenges and Opportunities
Place of PublicationUnited Kingdom
Pages181-193
Number of pages12
Publication statusPublished - 26 Mar 2002

Publication series

NameAcademy of International Business Series
PublisherPalgrave

Keywords

  • export marketing

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    Tagg, S. K., Taggart, J. H., Wheeler, C. N., Tagg, S. K. (Ed.), Taggart, J. H. (Ed.), & Wheeler, C. N. (Ed.) (2002). Modelling the export marketing strategy - performance relationship. In International Business: Adjusting to New Challenges and Opportunities (pp. 181-193). (Academy of International Business Series)..