Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.
|Title of host publication||International Business: Adjusting to New Challenges and Opportunities|
|Place of Publication||United Kingdom|
|Number of pages||12|
|Publication status||Published - 26 Mar 2002|
|Name||Academy of International Business Series|
- export marketing
Tagg, S. K., Taggart, J. H., Wheeler, C. N., Tagg, S. K. (Ed.), Taggart, J. H. (Ed.), & Wheeler, C. N. (Ed.) (2002). Modelling the export marketing strategy - performance relationship. In International Business: Adjusting to New Challenges and Opportunities (pp. 181-193). (Academy of International Business Series)..