Modelling the export marketing strategy - performance relationship

S.K. Tagg, J.H. Taggart, C.N. Wheeler, S.K. Tagg (Editor), J.H. Taggart (Editor), C.N. Wheeler (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.
Original languageEnglish
Title of host publicationInternational Business: Adjusting to New Challenges and Opportunities
Place of PublicationUnited Kingdom
Pages181-193
Number of pages12
Publication statusPublished - 26 Mar 2002

Publication series

NameAcademy of International Business Series
PublisherPalgrave

Fingerprint

International business
Modeling
Marketing strategy
Export marketing
Integrated

Keywords

  • export marketing

Cite this

Tagg, S. K., Taggart, J. H., Wheeler, C. N., Tagg, S. K. (Ed.), Taggart, J. H. (Ed.), & Wheeler, C. N. (Ed.) (2002). Modelling the export marketing strategy - performance relationship. In International Business: Adjusting to New Challenges and Opportunities (pp. 181-193). (Academy of International Business Series). United Kingdom.
Tagg, S.K. ; Taggart, J.H. ; Wheeler, C.N. ; Tagg, S.K. (Editor) ; Taggart, J.H. (Editor) ; Wheeler, C.N. (Editor). / Modelling the export marketing strategy - performance relationship. International Business: Adjusting to New Challenges and Opportunities. United Kingdom, 2002. pp. 181-193 (Academy of International Business Series).
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Tagg, SK, Taggart, JH, Wheeler, CN, Tagg, SK (ed.), Taggart, JH (ed.) & Wheeler, CN (ed.) 2002, Modelling the export marketing strategy - performance relationship. in International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series, United Kingdom, pp. 181-193.

Modelling the export marketing strategy - performance relationship. / Tagg, S.K.; Taggart, J.H.; Wheeler, C.N.; Tagg, S.K. (Editor); Taggart, J.H. (Editor); Wheeler, C.N. (Editor).

International Business: Adjusting to New Challenges and Opportunities. United Kingdom, 2002. p. 181-193 (Academy of International Business Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

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Tagg SK, Taggart JH, Wheeler CN, Tagg SK, (ed.), Taggart JH, (ed.), Wheeler CN, (ed.). Modelling the export marketing strategy - performance relationship. In International Business: Adjusting to New Challenges and Opportunities. United Kingdom. 2002. p. 181-193. (Academy of International Business Series).