Modelling in marketing: explicating subjective knowledge

Sue Jones, Colin Eden

    Research output: Contribution to journalArticle

    5 Citations (Scopus)

    Abstract

    Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.
    Original languageEnglish
    Pages (from-to)3-11
    Number of pages9
    JournalEuropean Journal of Marketing
    Volume15
    Issue number7
    DOIs
    Publication statusPublished - 1981

      Fingerprint

    Keywords

    • modelling in marketing
    • subjective knowledge
    • subjective knowledge and experience
    • management science consultant
    • modelling
    • organizational world

    Cite this