Modelling in marketing: explicating subjective knowledge

Sue Jones; Colin Eden

doi:10.1108/EUM0000000004885

Modelling in marketing: explicating subjective knowledge

Sue Jones, Colin Eden

Research output: Contribution to journal › Article

5 Citations (Scopus)

Abstract

Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.

Original language	English
Pages (from-to)	3-11
Number of pages	9
Journal	European Journal of Marketing
Volume	15
Issue number	7
DOIs	https://doi.org/10.1108/EUM0000000004885
Publication status	Published - 1981

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Keywords

modelling in marketing
subjective knowledge
subjective knowledge and experience
management science consultant
modelling
organizational world

Cite this

Jones, S., & Eden, C. (1981). Modelling in marketing: explicating subjective knowledge. European Journal of Marketing, 15(7), 3-11. https://doi.org/10.1108/EUM0000000004885

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Access to Document

10.1108/EUM0000000004885