Modelling collaborative consumption: theory of planned behaviour, commitment, and trust

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Abstract

Collaborative consumption allows consumers access to consumer goods and services on non - ownership terms. Given the evolution of the internet, this has resulted in an uptake of collaborative consumption across a variety of contexts, for example accommodation, transportation, and to urs. A model of collaborative consumption intention is proposed using a combination of theory of planned behaviour, commitment, and trust. A total of 117 usable responses were used in an initial study to conduct a preliminary test of the model. Commitment and trust are identified as mediating constructs between attitude, expectations, and ease of use when considering a sharing or collaborative consumption option. Commitment, or bonding, acts as an antecedent of trust in the development of the collaborative consumption relationship. Theoretical and practical implications are outlined relative to the developed model
Original languageEnglish
Number of pages1
Publication statusPublished - 7 Feb 2017
EventCAUTHE 2017 - New Zealand, Dunedin
Duration: 7 Feb 201710 Feb 2017
Conference number: 27th
http://cauthe.org/conference-2017/

Conference

ConferenceCAUTHE 2017
CityDunedin
Period7/02/1710/02/17
Internet address

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Keywords

  • collaborative consumption
  • theory of planned behaviour
  • commitment-trust theory
  • structural equation modelling

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