Modelling brand origin recognition accuracy

Nicholas Alexander, Marguerite Moore, Anne Marie Doherty, Jason Carpenter

Research output: Contribution to conference › Paper

Abstract

This paper looks at modelling brand origin recognition accuracy

Original language	English
Publication status	Published - Nov 2011
Event	Thought Leaders in Brand Management 7th International Conference - Lugano, Switzerland Duration: 20 Nov 2011 → …

Conference	Thought Leaders in Brand Management 7th International Conference
Country/Territory	Switzerland
City	Lugano
Period	20/11/11 → …

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title = "Modelling brand origin recognition accuracy",

abstract = "This paper looks at modelling brand origin recognition accuracy",

keywords = "culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism",

author = "Nicholas Alexander and Marguerite Moore and Doherty, {Anne Marie} and Jason Carpenter",

year = "2011",

month = nov,

language = "English",

note = "Thought Leaders in Brand Management 7th International Conference ; Conference date: 20-11-2011",

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TY - CONF

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AU - Alexander, Nicholas

AU - Moore, Marguerite

AU - Doherty, Anne Marie

AU - Carpenter, Jason

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N2 - This paper looks at modelling brand origin recognition accuracy

AB - This paper looks at modelling brand origin recognition accuracy

KW - culture

KW - retailer-as-brand

KW - brand

KW - origin

KW - cosmopolitanism

KW - ethnocentrism

M3 - Paper

T2 - Thought Leaders in Brand Management 7th International Conference

Y2 - 20 November 2011

ER -