Abstract
This paper looks at modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions
Original language | English |
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Publication status | Published - May 2006 |
Event | 35th Annual EMAC Conference - Athens, Greece Duration: 23 May 2006 → … |
Conference
Conference | 35th Annual EMAC Conference |
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Country/Territory | Greece |
City | Athens |
Period | 23/05/06 → … |
Keywords
- modeling
- relationship
- customer
- perceived value
- loyalty
- behavioral intentions
- satisfaction