Modeling complex interactions of switching barriers: a latent profile approach

Alexander Eiting; Markus Blut; Heiner Evanschitzky; David Woisetschläger

Modeling complex interactions of switching barriers: a latent profile approach

Alexander Eiting, Markus Blut, Heiner Evanschitzky, David Woisetschläger

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

Original language	English
Publication status	Published - 2008
Event	American Marketing Association Summer Educators Conference - San Diego, USA Duration: 8 Aug 2008 → 11 Aug 2008

Conference

Conference	American Marketing Association Summer Educators Conference
City	San Diego, USA
Period	8/08/08 → 11/08/08

Keywords

switching barriers
complex interactions

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title = "Modeling complex interactions of switching barriers: a latent profile approach",

abstract = "Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.",

keywords = "switching barriers, complex interactions",

author = "Alexander Eiting and Markus Blut and Heiner Evanschitzky and David Woisetschl{\"a}ger",

note = "Also published as book section in: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing, vol 19, ISBN: 0877573336 (http://strathprints.strath.ac.uk/9343/) (This is a variant record); American Marketing Association Summer Educators Conference ; Conference date: 08-08-2008 Through 11-08-2008",

year = "2008",

language = "English",

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AU - Blut, Markus

AU - Evanschitzky, Heiner

AU - Woisetschläger, David

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N2 - Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

AB - Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

KW - switching barriers

KW - complex interactions

UR - http://www.marketingpower.com/Pages/default.aspx

UR - http://strathprints.strath.ac.uk/9343/

M3 - Paper

T2 - American Marketing Association Summer Educators Conference

Y2 - 8 August 2008 through 11 August 2008

ER -