Modeling complex interactions of switching barriers: a latent profile approach

Alexander Eiting, Markus Blut, Heiner Evanschitzky, David Woisetschläger

Research output: Contribution to conference › Paper

Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.
LanguageEnglish
Publication statusPublished - 2008
EventAmerican Marketing Association Summer Educators Conference - San Diego, USA
Duration: 8 Aug 2008 → 11 Aug 2008

Conference

ConferenceAmerican Marketing Association Summer Educators Conference
CitySan Diego, USA
Period8/08/08 → 11/08/08

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Marketing

Keywords

  • switching barriers
  • complex interactions

Cite this

Eiting, A., Blut, M., Evanschitzky, H., & Woisetschläger, D. (2008). Modeling complex interactions of switching barriers: a latent profile approach. Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, .
Eiting, Alexander ; Blut, Markus ; Evanschitzky, Heiner ; Woisetschläger, David. / Modeling complex interactions of switching barriers: a latent profile approach. Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, .
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author = "Alexander Eiting and Markus Blut and Heiner Evanschitzky and David Woisetschl{\"a}ger",
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Eiting, A, Blut, M, Evanschitzky, H & Woisetschläger, D 2008, 'Modeling complex interactions of switching barriers: a latent profile approach' Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, 8/08/08 - 11/08/08, .

Modeling complex interactions of switching barriers: a latent profile approach. / Eiting, Alexander; Blut, Markus; Evanschitzky, Heiner; Woisetschläger, David.

2008. Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, .

Research output: Contribution to conference › Paper

TY - CONF

T1 - Modeling complex interactions of switching barriers: a latent profile approach

AU - Eiting, Alexander

AU - Blut, Markus

AU - Evanschitzky, Heiner

AU - Woisetschläger, David

N1 - Also published as book section in: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing, vol 19, ISBN: 0877573336 (http://strathprints.strath.ac.uk/9343/) (This is a variant record)

PY - 2008

Y1 - 2008

N2 - Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

AB - Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

KW - switching barriers

KW - complex interactions

UR - http://www.marketingpower.com/Pages/default.aspx

UR - http://strathprints.strath.ac.uk/9343/

M3 - Paper

ER -

Eiting A, Blut M, Evanschitzky H, Woisetschläger D. Modeling complex interactions of switching barriers: a latent profile approach. 2008. Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, .

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