Abstract
Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.
Original language | English |
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Publication status | Published - 2008 |
Event | American Marketing Association Summer Educators Conference - San Diego, USA Duration: 8 Aug 2008 → 11 Aug 2008 |
Conference
Conference | American Marketing Association Summer Educators Conference |
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City | San Diego, USA |
Period | 8/08/08 → 11/08/08 |
Keywords
- switching barriers
- complex interactions