Modeling complex interactions of switching barriers: a latent profile approach

Alexander Eiting, Markus Blut, Heiner Evanschitzky, David Woisetschläger

Research output: Contribution to conference › Paper

Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.
Original languageEnglish
Publication statusPublished - 2008
EventAmerican Marketing Association Summer Educators Conference - San Diego, USA
Duration: 8 Aug 2008 → 11 Aug 2008

Conference

ConferenceAmerican Marketing Association Summer Educators Conference
CitySan Diego, USA
Period8/08/08 → 11/08/08

Keywords

  • switching barriers
  • complex interactions

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    Eiting, A., Blut, M., Evanschitzky, H., & Woisetschläger, D. (2008). Modeling complex interactions of switching barriers: a latent profile approach. Paper presented at American Marketing Association Summer Educators Conference, San Diego, USA, .