Modeling complex interactions of switching barriers - a latent profile approach

Alexander Eiting, Marcus Blut, Heiner Evanschitzky, David M. Woisetschläger, James R. Brown (Editor), Rajiv P. Dant (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Existing research on drivers of customer loyalty such as satisfaction and switching barriers often does not account for possible nonlinear interaction effects (e.g., Jones et al. 2000). General and generalized linear models (e.g., linear regression, logistic regression, or structural equation modeling), however, typically do not fully account for the possible nonlinear interactive relationships that emerge when an entire profile of variables is considered in its holism. In consequence, the understanding of interaction effects is somewhat limited and subject to misinterpretations. This paper examines moderating effects of switching barriers on the link of satisfaction on loyalty intention. The methodical challenge is set by the need to capture possible nonlinear interactions among many moderating factors. Therefore, this article aims (a) to provide a demonstration with a particular focus on the use of finite mixture models to capture these interactive effects and (b) to compare these results to those of a traditional binomial logit regression.
Original languageEnglish
Title of host publicationAMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing
Place of PublicationChigaco, USA
Pages121-122
Number of pages1
Volume19
Publication statusPublished - Feb 2009

Publication series

NameAMA Summer Educators Conference
PublisherAmerican Marketing Association

    Fingerprint

Keywords

  • customer loyalty
  • switching barriers
  • customer satisfaction

Cite this

Eiting, A., Blut, M., Evanschitzky, H., Woisetschläger, D. M., Brown, J. R. (Ed.), & Dant, R. P. (Ed.) (2009). Modeling complex interactions of switching barriers - a latent profile approach. In AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing (Vol. 19, pp. 121-122). (AMA Summer Educators Conference). Chigaco, USA.