Abstract
| Language | English |
|---|---|
| Title of host publication | Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship |
| Editors | Helle Neergaard, Claire Leitch |
| Pages | 185-188 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 30 Oct 2015 |
Publication series
| Name | Research Handbooks in Business and Management series |
|---|---|
| Publisher | Edward Elgar Publishing |
Fingerprint
Keywords
- entrepreneurship
- business management
- research methods
- qualitative research methods
Cite this
}
Metaphor methodologies in entrepreneurship research. / Dodd, Sarah Drakopoulou; de Koning, Alice.
Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. ed. / Helle Neergaard; Claire Leitch. 2015. p. 185-188 (Research Handbooks in Business and Management series).Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Metaphor methodologies in entrepreneurship research
AU - Dodd, Sarah Drakopoulou
AU - de Koning, Alice
PY - 2015/10/30
Y1 - 2015/10/30
N2 - In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.
AB - In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.
KW - entrepreneurship
KW - business management
KW - research methods
KW - qualitative research methods
UR - http://www.scopus.com/inward/record.url?scp=84960834537&partnerID=8YFLogxK
U2 - 10.4337/9781849809870.00018
DO - 10.4337/9781849809870.00018
M3 - Chapter
SN - 9781849809863
T3 - Research Handbooks in Business and Management series
SP - 185
EP - 188
BT - Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
A2 - Neergaard, Helle
A2 - Leitch, Claire
ER -