Metaphor methodologies in entrepreneurship research

Sarah Drakopoulou Dodd, Alice de Koning

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.
LanguageEnglish
Title of host publicationHandbook of Qualitative Research Techniques and Analysis in Entrepreneurship
EditorsHelle Neergaard, Claire Leitch
Pages185-188
Number of pages4
DOIs
Publication statusPublished - 30 Oct 2015

Publication series

NameResearch Handbooks in Business and Management series
PublisherEdward Elgar Publishing

Fingerprint

Entrepreneurship research
Methodology
Self-reflection
Quality assessment
Substitute
Social construction
Entrepreneurs
Entrepreneurship

Keywords

  • entrepreneurship
  • business management
  • research methods
  • qualitative research methods

Cite this

Dodd, S. D., & de Koning, A. (2015). Metaphor methodologies in entrepreneurship research. In H. Neergaard, & C. Leitch (Eds.), Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship (pp. 185-188). (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781849809870.00018
Dodd, Sarah Drakopoulou ; de Koning, Alice. / Metaphor methodologies in entrepreneurship research. Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. editor / Helle Neergaard ; Claire Leitch. 2015. pp. 185-188 (Research Handbooks in Business and Management series).
@inbook{9e7a9cfc1c9c47ab8b73d510a9d84b1e,
title = "Metaphor methodologies in entrepreneurship research",
abstract = "In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.",
keywords = "entrepreneurship, business management, research methods, qualitative research methods",
author = "Dodd, {Sarah Drakopoulou} and {de Koning}, Alice",
year = "2015",
month = "10",
day = "30",
doi = "10.4337/9781849809870.00018",
language = "English",
isbn = "9781849809863",
series = "Research Handbooks in Business and Management series",
publisher = "Edward Elgar Publishing",
pages = "185--188",
editor = "Helle Neergaard and Claire Leitch",
booktitle = "Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship",

}

Dodd, SD & de Koning, A 2015, Metaphor methodologies in entrepreneurship research. in H Neergaard & C Leitch (eds), Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. Research Handbooks in Business and Management series, pp. 185-188. https://doi.org/10.4337/9781849809870.00018

Metaphor methodologies in entrepreneurship research. / Dodd, Sarah Drakopoulou; de Koning, Alice.

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. ed. / Helle Neergaard; Claire Leitch. 2015. p. 185-188 (Research Handbooks in Business and Management series).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Metaphor methodologies in entrepreneurship research

AU - Dodd, Sarah Drakopoulou

AU - de Koning, Alice

PY - 2015/10/30

Y1 - 2015/10/30

N2 - In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.

AB - In spite of their difference in approach, a number of common themes run through these three chapters, which, taken together, highlight the potential, the challenges, the limitations and quality assessment demands of metaphor methodologies for entrepreneurship research. In this short concluding section, we argue that metaphors act as a reminder of the necessity for scholarly self-reflection, as well as a means for carrying this out. We note that although coding schemes are presented throughout the section’s chapters, there is no real substitute for engaging with one’s own data directly. We argue that, complex and ambiguous though metaphors may be, their very versatility makes them uniquely ubiquitous, able to reach places other methods may not address. First, the value of metaphors in facilitating self-reflection is evident. Indeed, these chapters have illustrated that it is imperative for we entrepreneurship scholars to engage in such self-reflection. Which images and social constructions of the entrepreneur do we ourselves enact, embrace, develop and share? Such self-reflection is imperative when doing analysis and coding, since it is all too easy to fall prey to your own personal cognitive schemata, biases and learnt tendencies. Because metaphors are such slippery, ambiguous and complex tropes, constant auto-interrogation is demanded of the scholar in an attempt to avoid ‘reading into’ the data being explored.

KW - entrepreneurship

KW - business management

KW - research methods

KW - qualitative research methods

UR - http://www.scopus.com/inward/record.url?scp=84960834537&partnerID=8YFLogxK

U2 - 10.4337/9781849809870.00018

DO - 10.4337/9781849809870.00018

M3 - Chapter

SN - 9781849809863

T3 - Research Handbooks in Business and Management series

SP - 185

EP - 188

BT - Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

A2 - Neergaard, Helle

A2 - Leitch, Claire

ER -

Dodd SD, de Koning A. Metaphor methodologies in entrepreneurship research. In Neergaard H, Leitch C, editors, Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. 2015. p. 185-188. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781849809870.00018