Abstract
Alan Wilson reviews Meta-luxury: brands and the culture of excellence by Manfredi Ricca and Rebecca Robins. Palgrave Macmillan, 2012, 224pp hardback, ISBN: 9780230293571
| Original language | English |
|---|---|
| Pages (from-to) | 173-174 |
| Number of pages | 2 |
| Journal | International Journal of Market Research |
| Volume | 55 |
| Issue number | 1 |
| Publication status | Published - 2013 |
Keywords
- luxury branding
- book review
- brands
- culture of excellence
- meta-luxury