Meta-luxury: brands and the culture of excellence by Manfredi Ricca

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Meta-luxury: brands and the culture of excellence by Manfredi Ricca and Rebecca Robins. Palgrave Macmillan, 2012, 224pp hardback, ISBN: 9780230293571
Original languageEnglish
Pages (from-to)173-174
Number of pages2
JournalInternational Journal of Market Research
Volume55
Issue number1
Publication statusPublished - 2013

Keywords

  • luxury branding
  • book review
  • brands
  • culture of excellence
  • meta-luxury

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