Measuring the value of customer management: lessons from the UK call and contact industry

U. Bititci, M. Busi, L.A. Walls

Research output: Contribution to conferencePaper

Conference

Conference17th Annual Conference of the Production and Operations Management Society
Abbreviated titlePOMS 2006
CountryUnited States
CityBoston
Period24/04/061/05/06

Cite this

Bititci, U., Busi, M., & Walls, L. A. (2006). Measuring the value of customer management: lessons from the UK call and contact industry. Paper presented at 17th Annual Conference of the Production and Operations Management Society, Boston, United States.
Bititci, U. ; Busi, M. ; Walls, L.A. / Measuring the value of customer management: lessons from the UK call and contact industry. Paper presented at 17th Annual Conference of the Production and Operations Management Society, Boston, United States.
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author = "U. Bititci and M. Busi and L.A. Walls",
note = "To be ascertained.; 17th Annual Conference of the Production and Operations Management Society, POMS 2006 ; Conference date: 24-04-2006 Through 01-05-2006",
year = "2006",
language = "English",

}

Bititci, U, Busi, M & Walls, LA 2006, 'Measuring the value of customer management: lessons from the UK call and contact industry' Paper presented at 17th Annual Conference of the Production and Operations Management Society, Boston, United States, 24/04/06 - 1/05/06, .

Measuring the value of customer management: lessons from the UK call and contact industry. / Bititci, U.; Busi, M.; Walls, L.A.

2006. Paper presented at 17th Annual Conference of the Production and Operations Management Society, Boston, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Measuring the value of customer management: lessons from the UK call and contact industry

AU - Bititci, U.

AU - Busi, M.

AU - Walls, L.A.

N1 - To be ascertained.

PY - 2006

Y1 - 2006

UR - http://www.poms.org/2006/04/poms_2006_conference_om_in_the.html

UR - http://www.pomsmeetings.org/Archives.aspx

M3 - Paper

ER -

Bititci U, Busi M, Walls LA. Measuring the value of customer management: lessons from the UK call and contact industry. 2006. Paper presented at 17th Annual Conference of the Production and Operations Management Society, Boston, United States.