Measuring the value of customer management: lessons from the UK call and contact industry

U. Bititci; M. Busi; L.A. Walls

Measuring the value of customer management: lessons from the UK call and contact industry

U. Bititci, M. Busi, L.A. Walls

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2006
Event	17th Annual Conference of the Production and Operations Management Society - Boston, United States Duration: 24 Apr 2006 → 1 May 2006

Conference

Conference	17th Annual Conference of the Production and Operations Management Society
Abbreviated title	POMS 2006
Country/Territory	United States
City	Boston
Period	24/04/06 → 1/05/06

Cite this

@conference{b099a7d8ad7a44b0b6c2b8815309d2b4,

title = "Measuring the value of customer management: lessons from the UK call and contact industry",

author = "U. Bititci and M. Busi and L.A. Walls",

note = "To be ascertained.; 17th Annual Conference of the Production and Operations Management Society, POMS 2006 ; Conference date: 24-04-2006 Through 01-05-2006",

year = "2006",

language = "English",

}

TY - CONF

T1 - Measuring the value of customer management: lessons from the UK call and contact industry

AU - Bititci, U.

AU - Busi, M.

AU - Walls, L.A.

N1 - To be ascertained.

PY - 2006

Y1 - 2006

UR - http://www.poms.org/2006/04/poms_2006_conference_om_in_the.html

UR - http://www.pomsmeetings.org/Archives.aspx

M3 - Paper

T2 - 17th Annual Conference of the Production and Operations Management Society

Y2 - 24 April 2006 through 1 May 2006

ER -

Measuring the value of customer management: lessons from the UK call and contact industry

Conference

Other files and links

Cite this