Measuring relationship marketing orientation as a higher order factor structure: evidence from b2b markets

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at measuring relationship marketing orientation as a higher order factor structure and provides evidence from b2b markets
Original languageEnglish
Publication statusPublished - Jun 2010
Event39th EMAC Annual Conference 2010 - Copenhagen, Denmark
Duration: 25 May 2010 → …

Conference

Conference39th EMAC Annual Conference 2010
CountryDenmark
CityCopenhagen
Period25/05/10 → …

Keywords

  • measuring
  • relationship marketing orientation
  • higher order factor structure
  • evidence
  • b2b markets

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