Abstract
Little to no consensus exists on the definition of “engagement” on social media platforms. A myriad of management tools are available to measure behavioral interactions with social media. However, the majority of social media users engage with the content passively, without taking action such as liking or commenting on it. To gain an understanding of how passive engagement with social media is evaluated, this paper examines recent articles on why and how passive engagement is evaluated. Furthermore, we review some recent research proposing new methods for measuring this type of engagement. Most of this research typically evaluates passive engagement in relation to users' drivers and business outcomes. We then present our theoretical model for passive user engagement with health content on social media. Finally, we outline our plans for the next steps in our research and propose methods that will be used to evaluate the model.
| Original language | English |
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| Title of host publication | 2018 21st Saudi Computer Society National Computer Conference |
| Place of Publication | Piscataway, NJ |
| Publisher | IEEE |
| Number of pages | 5 |
| ISBN (Print) | 9781538641101, 9781538641118 |
| Publication status | Published - 31 Dec 2018 |
| Event | IEEE Saudi Section 21st Saudi Computer Society National Computer Conference - Riyadh, Saudi Arabia Duration: 25 Apr 2018 → 26 Apr 2018 |
Conference
| Conference | IEEE Saudi Section 21st Saudi Computer Society National Computer Conference |
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| Country/Territory | Saudi Arabia |
| City | Riyadh |
| Period | 25/04/18 → 26/04/18 |
Keywords
- social media
- social networks
- health information
- medical informatics
- health communication
- health promotion strategies