Measuring implicit trust and automatic attitude activation

Calvin Burns, Stacey Conchie

Research output: Chapter in Book/Report/Conference proceedingChapter


When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
Original languageEnglish
Title of host publicationHandbook of Research Methods on Trust
EditorsFergus Lyon, Guido Möllering, Mark Sanders
Place of PublicationLondon
Number of pages10
Publication statusPublished - 30 Jul 2015


  • surveys
  • trust
  • automatic attitude activation


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