When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
|Title of host publication||Handbook of Research Methods on Trust|
|Editors||Fergus Lyon, Guido Möllering, Mark Sanders|
|Place of Publication||London|
|Number of pages||10|
|Publication status||Published - 30 Jul 2015|
- automatic attitude activation
Burns, C., & Conchie, S. (2015). Measuring implicit trust and automatic attitude activation. In F. Lyon, G. Möllering, & M. Sanders (Eds.), Handbook of Research Methods on Trust (2nd ed., pp. 239-248). London.