Measuring implicit trust and automatic attitude activation

C. Burns, S. Conchie

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
18 Downloads (Pure)


When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
Original languageEnglish
Title of host publicationHandbook of Research Methods on Trust
Place of PublicationLondon
Publication statusPublished - Nov 2011


  • implicit trust
  • trust
  • automatic attitude activation
  • human resource management


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