Measuring implicit trust and automatic attitude activation

C. Burns, S. Conchie

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
LanguageEnglish
Title of host publicationHandbook of Research Methods on Trust
Place of PublicationLondon
Publication statusPublished - Nov 2011

Fingerprint

Activation
Questionnaire survey
Response bias

Keywords

  • implicit trust
  • trust
  • automatic attitude activation
  • human resource management

Cite this

Burns, C., & Conchie, S. (2011). Measuring implicit trust and automatic attitude activation. In Handbook of Research Methods on Trust London.
Burns, C. ; Conchie, S. / Measuring implicit trust and automatic attitude activation. Handbook of Research Methods on Trust. London, 2011.
@inbook{285a17ccc5554d7db9359c13480e9ae7,
title = "Measuring implicit trust and automatic attitude activation",
abstract = "When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.",
keywords = "implicit trust, trust, automatic attitude activation, human resource management",
author = "C. Burns and S. Conchie",
year = "2011",
month = "11",
language = "English",
isbn = "9781848447677",
booktitle = "Handbook of Research Methods on Trust",

}

Burns, C & Conchie, S 2011, Measuring implicit trust and automatic attitude activation. in Handbook of Research Methods on Trust. London.

Measuring implicit trust and automatic attitude activation. / Burns, C.; Conchie, S.

Handbook of Research Methods on Trust. London, 2011.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Measuring implicit trust and automatic attitude activation

AU - Burns, C.

AU - Conchie, S.

PY - 2011/11

Y1 - 2011/11

N2 - When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.

AB - When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.

KW - implicit trust

KW - trust

KW - automatic attitude activation

KW - human resource management

M3 - Chapter

SN - 9781848447677

BT - Handbook of Research Methods on Trust

CY - London

ER -

Burns C, Conchie S. Measuring implicit trust and automatic attitude activation. In Handbook of Research Methods on Trust. London. 2011