When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
|Title of host publication||Handbook of Research Methods on Trust|
|Place of Publication||London|
|Publication status||Published - Nov 2011|
- implicit trust
- automatic attitude activation
- human resource management