Measuring host sincerity: scale development and validation

Babak Taheri, Martin Joseph Gannon, Renzo Cordina, Sean Lochrie

Research output: Contribution to journalArticle

Abstract

The purpose of this study was to develop and validate a scale for host sincerity. The 10-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews, and surveys). The findings reveal that host sincerity is a second-order construct with two underlying dimensions: ‘sincere social interaction’ and ‘sincere emotional response’. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct. Data was gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations in order to further explore the generalisability of the scale. Further, data was gathered from tourists. Future studies should consider host sincerity from a host perspective. Cultural destination managers and local hosts can use this instrument as a supplementary tool in order to evaluate how sincere their hospitality offering appears to tourists. This paper develops a host sincerity scale in order to explore the importance of sincere host-guest interactions, and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.
LanguageEnglish
Number of pages24
JournalInternational Journal of Contemporary Hospitality Management
Volume30
Issue number11
StateAccepted/In press - 11 Mar 2018

Fingerprint

Scale development
Scale validation
measuring
Tourists
tourism
Interaction
Authenticity
Destination
Emotional response
Predictive validity
Tourism
Managers
Heritage
Hospitality
Delphi technique
Social interaction
test

Keywords

  • host sincerity
  • scale development
  • cultural consumption
  • scale validation

Cite this

@article{1fb053a084f240f3a6bbeed1bf2a4f28,
title = "Measuring host sincerity: scale development and validation",
abstract = "The purpose of this study was to develop and validate a scale for host sincerity. The 10-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews, and surveys). The findings reveal that host sincerity is a second-order construct with two underlying dimensions: ‘sincere social interaction’ and ‘sincere emotional response’. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct. Data was gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations in order to further explore the generalisability of the scale. Further, data was gathered from tourists. Future studies should consider host sincerity from a host perspective. Cultural destination managers and local hosts can use this instrument as a supplementary tool in order to evaluate how sincere their hospitality offering appears to tourists. This paper develops a host sincerity scale in order to explore the importance of sincere host-guest interactions, and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.",
keywords = "host sincerity, scale development, cultural consumption, scale validation",
author = "Babak Taheri and Gannon, {Martin Joseph} and Renzo Cordina and Sean Lochrie",
year = "2018",
month = "3",
day = "11",
language = "English",
volume = "30",
journal = "International Journal of Contemporary Hospitality Management",
issn = "0959-6119",
publisher = "Emerald Publishing Limited",
number = "11",

}

Measuring host sincerity : scale development and validation. / Taheri, Babak ; Gannon, Martin Joseph; Cordina, Renzo; Lochrie, Sean.

In: International Journal of Contemporary Hospitality Management , Vol. 30, No. 11, 11.03.2018.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Measuring host sincerity

T2 - International Journal of Contemporary Hospitality Management

AU - Taheri,Babak

AU - Gannon,Martin Joseph

AU - Cordina,Renzo

AU - Lochrie,Sean

PY - 2018/3/11

Y1 - 2018/3/11

N2 - The purpose of this study was to develop and validate a scale for host sincerity. The 10-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews, and surveys). The findings reveal that host sincerity is a second-order construct with two underlying dimensions: ‘sincere social interaction’ and ‘sincere emotional response’. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct. Data was gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations in order to further explore the generalisability of the scale. Further, data was gathered from tourists. Future studies should consider host sincerity from a host perspective. Cultural destination managers and local hosts can use this instrument as a supplementary tool in order to evaluate how sincere their hospitality offering appears to tourists. This paper develops a host sincerity scale in order to explore the importance of sincere host-guest interactions, and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.

AB - The purpose of this study was to develop and validate a scale for host sincerity. The 10-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews, and surveys). The findings reveal that host sincerity is a second-order construct with two underlying dimensions: ‘sincere social interaction’ and ‘sincere emotional response’. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct. Data was gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations in order to further explore the generalisability of the scale. Further, data was gathered from tourists. Future studies should consider host sincerity from a host perspective. Cultural destination managers and local hosts can use this instrument as a supplementary tool in order to evaluate how sincere their hospitality offering appears to tourists. This paper develops a host sincerity scale in order to explore the importance of sincere host-guest interactions, and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.

KW - host sincerity

KW - scale development

KW - cultural consumption

KW - scale validation

UR - https://www.emeraldinsight.com/loi/ijchm

M3 - Article

VL - 30

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

SN - 0959-6119

IS - 11

ER -