Abstract
Reports on an investigation amongst small firm owner-managers in the service sector into potential demand for an MBA. A description is given of the research methods employed involving a mail questionnaire sent to 600 small and microenterprises eliciting 99 completed questionnaires, and follow-up interviews with a sample of 20 respondents. Assists with planning and designing a small firm MBA. Furthers debate concerning small firms and lifelong learning in order to develop a more competitive economy
Original language | English |
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Pages (from-to) | 641-652 |
Number of pages | 11 |
Journal | Journal of European Industrial Training |
Volume | 29 |
Issue number | 8 |
DOIs | |
Publication status | Published - 2005 |
Keywords
- small enterprises
- master of business administration
- learning
- business administration