Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

John Finch, Susi Geiger

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
LanguageEnglish
Title of host publicationReconnecting Markets to Marketing
EditorsLuis Araujo, John Finch, Hans Kjellberg
Place of PublicationOxford
Pages117-137
Number of pages21
Publication statusPublished - Dec 2010

Fingerprint

Interpretive
Marketing
Marketing practices
Marketing theory

Keywords

  • markets
  • trading zones

Cite this

Finch, J., & Geiger, S. (2010). Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting Markets to Marketing (pp. 117-137). Oxford.
Finch, John ; Geiger, Susi. / Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. Reconnecting Markets to Marketing. editor / Luis Araujo ; John Finch ; Hans Kjellberg. Oxford, 2010. pp. 117-137
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Finch, J & Geiger, S 2010, Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. in L Araujo, J Finch & H Kjellberg (eds), Reconnecting Markets to Marketing. Oxford, pp. 117-137.

Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. / Finch, John; Geiger, Susi.

Reconnecting Markets to Marketing. ed. / Luis Araujo; John Finch; Hans Kjellberg. Oxford, 2010. p. 117-137.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Finch J, Geiger S. Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters. In Araujo L, Finch J, Kjellberg H, editors, Reconnecting Markets to Marketing. Oxford. 2010. p. 117-137