Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

John Finch; Susi Geiger

Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

John Finch, Susi Geiger

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.

Original language	English
Title of host publication	Reconnecting Markets to Marketing
Editors	Luis Araujo, John Finch, Hans Kjellberg
Place of Publication	Oxford
Publisher	Oxford University Press
Pages	117-137
Number of pages	21
ISBN (Print)	978-0-19-957806-1
Publication status	Published - Dec 2010

Keywords

markets
trading zones

Cite this

@inbook{367ca2220ecf4adaace494ceb00572dc,

title = "Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters",

abstract = "The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. ",

keywords = "markets , trading zones",

author = "John Finch and Susi Geiger",

year = "2010",

month = dec,

language = "English",

isbn = "978-0-19-957806-1",

pages = "117--137",

editor = "Luis Araujo and John Finch and Hans Kjellberg",

booktitle = "Reconnecting Markets to Marketing",

publisher = "Oxford University Press",

address = "United Kingdom",

}

TY - CHAP

T1 - Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

AU - Finch, John

AU - Geiger, Susi

PY - 2010/12

Y1 - 2010/12

N2 - The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.

AB - The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.

KW - markets

KW - trading zones

UR - http://ukcatalogue.oup.com/product/9780199578078.do

M3 - Chapter (peer-reviewed)

SN - 978-0-19-957806-1

SP - 117

EP - 137

BT - Reconnecting Markets to Marketing

A2 - Araujo, Luis

A2 - Finch, John

A2 - Kjellberg, Hans

PB - Oxford University Press

CY - Oxford

ER -

Markets are trading zones: on the material, cultural and interpretive dimensions of market encounters

Abstract

Keywords

Other files and links

Fingerprint

Cite this