Marketing's unseen macroeconomic contribution - consumer satisfaction: a research agenda

Research output: Contribution to journalArticle

Abstract

Focuses on consumer satisfaction in marketing.
LanguageEnglish
Article numberIJRM-D-11-00493
JournalInternational Journal of Research in Marketing
Publication statusUnpublished - 2013

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Macroeconomics
Research agenda
Marketing
Consumer satisfaction

Keywords

  • consumer satisfaction
  • marketing

Cite this

@article{021f5417cb704a78bcc31301c118e154,
title = "Marketing's unseen macroeconomic contribution - consumer satisfaction: a research agenda",
abstract = "Focuses on consumer satisfaction in marketing.",
keywords = "consumer satisfaction, marketing",
author = "Stanley Paliwoda",
year = "2013",
language = "English",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",

}

TY - JOUR

T1 - Marketing's unseen macroeconomic contribution - consumer satisfaction

T2 - International Journal of Research in Marketing

AU - Paliwoda, Stanley

PY - 2013

Y1 - 2013

N2 - Focuses on consumer satisfaction in marketing.

AB - Focuses on consumer satisfaction in marketing.

KW - consumer satisfaction

KW - marketing

M3 - Article

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

M1 - IJRM-D-11-00493

ER -