Abstract
Focuses on consumer satisfaction in marketing.
| Original language | English |
|---|---|
| Article number | IJRM-D-11-00493 |
| Journal | International Journal of Research in Marketing |
| Publication status | Unpublished - 2013 |
Fingerprint
Macroeconomics
Research agenda
Marketing
Consumer satisfaction
Keywords
- consumer satisfaction
- marketing
Cite this
@article{021f5417cb704a78bcc31301c118e154,
title = "Marketing's unseen macroeconomic contribution - consumer satisfaction: a research agenda",
abstract = "Focuses on consumer satisfaction in marketing.",
keywords = "consumer satisfaction, marketing",
author = "Stanley Paliwoda",
year = "2013",
language = "English",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
}
Marketing's unseen macroeconomic contribution - consumer satisfaction : a research agenda . / Paliwoda, Stanley.
In: International Journal of Research in Marketing, 2013.Research output: Contribution to journal › Article
TY - JOUR
T1 - Marketing's unseen macroeconomic contribution - consumer satisfaction
T2 - a research agenda
AU - Paliwoda, Stanley
PY - 2013
Y1 - 2013
N2 - Focuses on consumer satisfaction in marketing.
AB - Focuses on consumer satisfaction in marketing.
KW - consumer satisfaction
KW - marketing
M3 - Article
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
SN - 0167-8116
M1 - IJRM-D-11-00493
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