Marketing's unseen macroeconomic contribution - consumer satisfaction: a research agenda

Research output: Contribution to journal › Article › peer-review

Abstract

Focuses on consumer satisfaction in marketing.

Original language	English
Article number	IJRM-D-11-00493
Journal	International Journal of Research in Marketing
Publication status	Unpublished - 2013

@article{021f5417cb704a78bcc31301c118e154,

title = "Marketing's unseen macroeconomic contribution - consumer satisfaction: a research agenda ",

abstract = "Focuses on consumer satisfaction in marketing.",

keywords = "consumer satisfaction, marketing",

author = "Stanley Paliwoda",

year = "2013",

language = "English",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Marketing's unseen macroeconomic contribution - consumer satisfaction

T2 - a research agenda

AU - Paliwoda, Stanley

PY - 2013

Y1 - 2013

N2 - Focuses on consumer satisfaction in marketing.

AB - Focuses on consumer satisfaction in marketing.

KW - consumer satisfaction

KW - marketing

M3 - Article

SN - 0167-8116

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

M1 - IJRM-D-11-00493

ER -