Marketing v production: breaking the barriers

Umit Bititci, R Turnbull, B Barnett, Neill C

Research output: Contribution to conferencePaper

Abstract

This presentation looks at marketing versus production and the breaking of barriers
Original languageEnglish
Publication statusPublished - 1991
EventAnnual BPICS European Conference: Surviving through turbulent times - , United Kingdom
Duration: 1 Oct 2001 → …

Conference

ConferenceAnnual BPICS European Conference: Surviving through turbulent times
CountryUnited Kingdom
Period1/10/01 → …

Keywords

  • marketing
  • production
  • breaking barriers

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  • Cite this

    Bititci, U., Turnbull, R., Barnett, B., & C, N. (1991). Marketing v production: breaking the barriers. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.