Marketing v production: breaking the barriers

Umit Bititci, R Turnbull, B Barnett, Neill C

Research output: Contribution to conferencePaper

Abstract

This presentation looks at marketing versus production and the breaking of barriers

Conference

ConferenceAnnual BPICS European Conference: Surviving through turbulent times
CountryUnited Kingdom
Period1/10/01 → …

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marketing

Keywords

  • marketing
  • production
  • breaking barriers

Cite this

Bititci, U., Turnbull, R., Barnett, B., & C, N. (1991). Marketing v production: breaking the barriers. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.
Bititci, Umit ; Turnbull, R ; Barnett, B ; C, Neill. / Marketing v production : breaking the barriers. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.
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title = "Marketing v production: breaking the barriers",
abstract = "This presentation looks at marketing versus production and the breaking of barriers",
keywords = "marketing, production, breaking barriers",
author = "Umit Bititci and R Turnbull and B Barnett and Neill C",
year = "1991",
language = "English",
note = "Annual BPICS European Conference: Surviving through turbulent times ; Conference date: 01-10-2001",

}

Bititci, U, Turnbull, R, Barnett, B & C, N 1991, 'Marketing v production: breaking the barriers' Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom, 1/10/01, .

Marketing v production : breaking the barriers. / Bititci, Umit; Turnbull, R; Barnett, B; C, Neill.

1991. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Marketing v production

T2 - breaking the barriers

AU - Bititci, Umit

AU - Turnbull, R

AU - Barnett, B

AU - C, Neill

PY - 1991

Y1 - 1991

N2 - This presentation looks at marketing versus production and the breaking of barriers

AB - This presentation looks at marketing versus production and the breaking of barriers

KW - marketing

KW - production

KW - breaking barriers

M3 - Paper

ER -

Bititci U, Turnbull R, Barnett B, C N. Marketing v production: breaking the barriers. 1991. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.