Abstract
This presentation looks at marketing versus production and the breaking of barriers
| Language | English |
|---|---|
| Publication status | Published - 1991 |
| Event | Annual BPICS European Conference: Surviving through turbulent times - , United Kingdom Duration: 1 Oct 2001 → … |
Conference
| Conference | Annual BPICS European Conference: Surviving through turbulent times |
|---|---|
| Country | United Kingdom |
| Period | 1/10/01 → … |
Fingerprint
marketing
Keywords
- marketing
- production
- breaking barriers
Cite this
Bititci, U., Turnbull, R., Barnett, B., & C, N. (1991). Marketing v production: breaking the barriers. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.
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title = "Marketing v production: breaking the barriers",
abstract = "This presentation looks at marketing versus production and the breaking of barriers",
keywords = "marketing, production, breaking barriers",
author = "Umit Bititci and R Turnbull and B Barnett and Neill C",
year = "1991",
language = "English",
note = "Annual BPICS European Conference: Surviving through turbulent times ; Conference date: 01-10-2001",
}
Bititci, U, Turnbull, R, Barnett, B & C, N 1991, 'Marketing v production: breaking the barriers' Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom, 1/10/01, .
Marketing v production : breaking the barriers. / Bititci, Umit; Turnbull, R; Barnett, B; C, Neill.
1991. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.Research output: Contribution to conference › Paper
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T2 - breaking the barriers
AU - Bititci, Umit
AU - Turnbull, R
AU - Barnett, B
AU - C, Neill
PY - 1991
Y1 - 1991
N2 - This presentation looks at marketing versus production and the breaking of barriers
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KW - breaking barriers
M3 - Paper
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Bititci U, Turnbull R, Barnett B, C N. Marketing v production: breaking the barriers. 1991. Paper presented at Annual BPICS European Conference: Surviving through turbulent times, United Kingdom.