Marketing v production: breaking the barriers

Umit Bititci, R Turnbull, B Barnett, Neill C

Research output: Contribution to conference › Paper

Abstract

This presentation looks at marketing versus production and the breaking of barriers

Original language	English
Publication status	Published - 1991
Event	Annual BPICS European Conference: Surviving through turbulent times - , United Kingdom Duration: 1 Oct 2001 → …

Conference	Annual BPICS European Conference: Surviving through turbulent times
Country	United Kingdom
Period	1/10/01 → …

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title = "Marketing v production: breaking the barriers",

abstract = "This presentation looks at marketing versus production and the breaking of barriers",

keywords = "marketing, production, breaking barriers",

author = "Umit Bititci and R Turnbull and B Barnett and Neill C",

year = "1991",

language = "English",

note = "Annual BPICS European Conference: Surviving through turbulent times ; Conference date: 01-10-2001",

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TY - CONF

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T2 - Annual BPICS European Conference: Surviving through turbulent times

AU - Bititci, Umit

AU - Turnbull, R

AU - Barnett, B

AU - C, Neill

PY - 1991

Y1 - 1991

N2 - This presentation looks at marketing versus production and the breaking of barriers

AB - This presentation looks at marketing versus production and the breaking of barriers

KW - marketing

KW - production

KW - breaking barriers

M3 - Paper

Y2 - 1 October 2001

ER -