Marketing through alliances and networks

Eleanor Shaw, Susan Hart (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationMarketing changes
Place of PublicationLondon
Pages147-170
Number of pages23
Publication statusPublished - 2003

Cite this

Shaw, E., & Hart, S. (Ed.) (2003). Marketing through alliances and networks. In Marketing changes (pp. 147-170). London.
Shaw, Eleanor ; Hart, Susan (Editor). / Marketing through alliances and networks. Marketing changes. London, 2003. pp. 147-170
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Shaw, E & Hart, S (ed.) 2003, Marketing through alliances and networks. in Marketing changes. London, pp. 147-170.

Marketing through alliances and networks. / Shaw, Eleanor; Hart, Susan (Editor).

Marketing changes. London, 2003. p. 147-170.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Marketing through alliances and networks

AU - Shaw, Eleanor

A2 - Hart, Susan

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 1861526733

SP - 147

EP - 170

BT - Marketing changes

CY - London

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Shaw E, Hart S, (ed.). Marketing through alliances and networks. In Marketing changes. London. 2003. p. 147-170