Marketing strategies of MNCs from emerging markets: recent trends

Kamel Mellahi; Mehmet Demirbag; Tamer Cavusgil; Wade Danis

Marketing strategies of MNCs from emerging markets: recent trends

Kamel Mellahi
, Mehmet Demirbag
, Tamer Cavusgil
, Wade Danis

Research output: Contribution to journal › Article › peer-review

Abstract

This article discusses marketing strategies of MNCs from emerging markets.

Original language	English
Pages (from-to)	137-140
Number of pages	4
Journal	International Marketing Review
Volume	27
Issue number	2
Publication status	Published - 2010

Keywords

marketing strategies
multinational enterprises
emerging markets

Cite this

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title = "Marketing strategies of MNCs from emerging markets: recent trends",

abstract = "This article discusses marketing strategies of MNCs from emerging markets.",

keywords = "marketing strategies, multinational enterprises, emerging markets",

author = "Kamel Mellahi and Mehmet Demirbag and Tamer Cavusgil and Wade Danis",

year = "2010",

language = "English",

volume = "27",

pages = "137--140",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

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T2 - recent trends

AU - Mellahi, Kamel

AU - Demirbag, Mehmet

AU - Cavusgil, Tamer

AU - Danis, Wade

PY - 2010

Y1 - 2010

N2 - This article discusses marketing strategies of MNCs from emerging markets.

AB - This article discusses marketing strategies of MNCs from emerging markets.

KW - marketing strategies

KW - multinational enterprises

KW - emerging markets

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M3 - Article

SN - 0265-1335

VL - 27

SP - 137

EP - 140

JO - International Marketing Review

JF - International Marketing Review

IS - 2

ER -

Marketing strategies of MNCs from emerging markets: recent trends

Abstract

Keywords

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