Marketing strategies of MNCs from emerging markets: recent trends

Kamel Mellahi, Mehmet Demirbag, Tamer Cavusgil, Wade Danis

    Research output: Contribution to journal › Article

    Abstract

    This article discusses marketing strategies of MNCs from emerging markets.
    Original languageEnglish
    Pages (from-to)137-140
    Number of pages4
    JournalInternational Marketing Review
    Volume27
    Issue number2
    Publication statusPublished - 2010

    Keywords

    • marketing strategies
    • multinational enterprises
    • emerging markets

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    Mellahi, K., Demirbag, M., Cavusgil, T., & Danis, W. (2010). Marketing strategies of MNCs from emerging markets: recent trends. International Marketing Review, 27(2), 137-140.