Marketing strategies of MNCs from emerging markets: recent trends

Kamel Mellahi, Mehmet Demirbag, Tamer Cavusgil, Wade Danis

    Research output: Contribution to journalArticle

    Abstract

    This article discusses marketing strategies of MNCs from emerging markets.
    LanguageEnglish
    Pages137-140
    Number of pages4
    JournalInternational Marketing Review
    Volume27
    Issue number2
    Publication statusPublished - 2010

    Fingerprint

    Emerging markets
    Marketing strategy

    Keywords

    • marketing strategies
    • multinational enterprises
    • emerging markets

    Cite this

    Mellahi, K., Demirbag, M., Cavusgil, T., & Danis, W. (2010). Marketing strategies of MNCs from emerging markets: recent trends. International Marketing Review, 27(2), 137-140.
    Mellahi, Kamel ; Demirbag, Mehmet ; Cavusgil, Tamer ; Danis, Wade. / Marketing strategies of MNCs from emerging markets : recent trends. In: International Marketing Review. 2010 ; Vol. 27, No. 2. pp. 137-140.
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    journal = "International Marketing Review",
    issn = "0265-1335",
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    }

    Mellahi, K, Demirbag, M, Cavusgil, T & Danis, W 2010, 'Marketing strategies of MNCs from emerging markets: recent trends' International Marketing Review, vol. 27, no. 2, pp. 137-140.

    Marketing strategies of MNCs from emerging markets : recent trends. / Mellahi, Kamel; Demirbag, Mehmet; Cavusgil, Tamer; Danis, Wade.

    In: International Marketing Review, Vol. 27, No. 2, 2010, p. 137-140.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Marketing strategies of MNCs from emerging markets

    T2 - International Marketing Review

    AU - Mellahi, Kamel

    AU - Demirbag, Mehmet

    AU - Cavusgil, Tamer

    AU - Danis, Wade

    PY - 2010

    Y1 - 2010

    N2 - This article discusses marketing strategies of MNCs from emerging markets.

    AB - This article discusses marketing strategies of MNCs from emerging markets.

    KW - marketing strategies

    KW - multinational enterprises

    KW - emerging markets

    UR - http://www.emeraldinsight.com/journals.htm?issn=0265-1335&volume=27&issue=2&articleid=1853330&show=abstract

    M3 - Article

    VL - 27

    SP - 137

    EP - 140

    JO - International Marketing Review

    JF - International Marketing Review

    SN - 0265-1335

    IS - 2

    ER -

    Mellahi K, Demirbag M, Cavusgil T, Danis W. Marketing strategies of MNCs from emerging markets: recent trends. International Marketing Review. 2010;27(2):137-140.