Marketing strategies of MNCs for emerging markets: internationalisation and market entry mode

Kamel Mellahi; Mehmet Demirbag; Tamer Cavusgil; Wade Danis

Marketing strategies of MNCs for emerging markets: internationalisation and market entry mode

Kamel Mellahi, Mehmet Demirbag, Tamer Cavusgil, Wade Danis

Research output: Contribution to journal › Article › peer-review

Abstract

This paper discusses marketing strategies of MNCs from emerging markets.

Original language	English
Pages (from-to)	267-271
Number of pages	5
Journal	International Marketing Review
Volume	27
Issue number	3
Publication status	Published - 2010

Keywords

marketing strategies
multinational enterprises
emerging markets

Cite this

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title = "Marketing strategies of MNCs for emerging markets: internationalisation and market entry mode",

abstract = "This paper discusses marketing strategies of MNCs from emerging markets.",

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author = "Kamel Mellahi and Mehmet Demirbag and Tamer Cavusgil and Wade Danis",

year = "2010",

language = "English",

volume = "27",

pages = "267--271",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "3",

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T2 - internationalisation and market entry mode

AU - Mellahi, Kamel

AU - Demirbag, Mehmet

AU - Cavusgil, Tamer

AU - Danis, Wade

PY - 2010

Y1 - 2010

N2 - This paper discusses marketing strategies of MNCs from emerging markets.

AB - This paper discusses marketing strategies of MNCs from emerging markets.

KW - marketing strategies

KW - multinational enterprises

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M3 - Article

SN - 0265-1335

VL - 27

SP - 267

EP - 271

JO - International Marketing Review

JF - International Marketing Review

IS - 3

ER -

Marketing strategies of MNCs for emerging markets: internationalisation and market entry mode

Abstract

Keywords

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