Marketing strategies of MNCs for emerging markets: internationalisation and market entry mode

Kamel Mellahi, Mehmet Demirbag, Tamer Cavusgil, Wade Danis

    Research output: Contribution to journalArticle

    Abstract

    This paper discusses marketing strategies of MNCs from emerging markets.
    Original languageEnglish
    Pages (from-to)267-271
    Number of pages5
    JournalInternational Marketing Review
    Volume27
    Issue number3
    Publication statusPublished - 2010

    Keywords

    • marketing strategies
    • multinational enterprises
    • emerging markets

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