Marketing Strategies for Services edited by Michel Kostecki

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2
Original languageEnglish
Pages (from-to)783
Number of pages1
JournalJournal of Marketing Management
Volume10
Issue number8
DOIs
Publication statusPublished - 1994

Keywords

  • marketing strategies
  • services

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