Marketing Strategies for Services edited by Michel Kostecki

Alan Wilson

doi:10.1080/0267257X.1994.9964321

Marketing Strategies for Services edited by Michel Kostecki

Alan Wilson

Marketing

Research output: Contribution to journal › Book/Film/Article review › peer-review

Abstract

Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2

Original language	English
Pages (from-to)	783
Number of pages	1
Journal	Journal of Marketing Management
Volume	10
Issue number	8
DOIs	https://doi.org/10.1080/0267257X.1994.9964321
Publication status	Published - 1994

Keywords

marketing strategies
services

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10.1080/0267257X.1994.9964321

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title = "Marketing Strategies for Services edited by Michel Kostecki",

abstract = "Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2",

keywords = "marketing strategies, services",

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language = "English",

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pages = "783",

journal = "Journal of Marketing Management",

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AU - Wilson, Alan

PY - 1994

Y1 - 1994

N2 - Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2

AB - Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2

KW - marketing strategies

KW - services

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DO - 10.1080/0267257X.1994.9964321

M3 - Book/Film/Article review

SN - 0267-257X

VL - 10

SP - 783

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 8

ER -

Marketing Strategies for Services edited by Michel Kostecki

Abstract

Keywords

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