Marketing Strategies for Services edited by Michel Kostecki

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2
LanguageEnglish
Pages783
Number of pages1
JournalJournal of Marketing Management
Volume10
Issue number8
DOIs
Publication statusPublished - 1994

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Marketing strategy

Keywords

  • marketing strategies
  • services

Cite this

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title = "Marketing Strategies for Services edited by Michel Kostecki",
abstract = "Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2",
keywords = "marketing strategies, services",
author = "Alan Wilson",
year = "1994",
doi = "10.1080/0267257X.1994.9964321",
language = "English",
volume = "10",
pages = "783",
journal = "Journal of Marketing Management",
issn = "0267-257X",
number = "8",

}

Marketing Strategies for Services edited by Michel Kostecki. / Wilson, Alan.

In: Journal of Marketing Management, Vol. 10, No. 8, 1994, p. 783.

Research output: Contribution to journalBook/Film/Article review

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AU - Wilson, Alan

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KW - services

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U2 - 10.1080/0267257X.1994.9964321

DO - 10.1080/0267257X.1994.9964321

M3 - Book/Film/Article review

VL - 10

SP - 783

JO - Journal of Marketing Management

T2 - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 8

ER -