Marketing research

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Access to Document

@inbook{a4aeb57386434391a4bc6efec8edf5fd,

title = "Marketing research",

author = "Alan Wilson",

year = "2007",

month = oct,

day = "3",

doi = "10.1016/B978-0-7506-8566-5.50012-1",

language = "English",

isbn = "9780750685665",

pages = "140--155",

editor = "Michael Baker and Susan Hart",

booktitle = "The Marketing Book",

edition = "6th",

}