Marketing research

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
Place of PublicationLondon
Pages140-155
Number of pages16
Edition6th
DOIs
Publication statusPublished - 3 Oct 2007

Cite this

Wilson, A. (2007). Marketing research. In M. Baker, & S. Hart (Eds.), The Marketing Book (6th ed., pp. 140-155). London. https://doi.org/10.1016/B978-0-7506-8566-5.50012-1