Marketing priorities, technology and the future

Leading change has been an important characteristic of the Academy of Marketing over the last decade. Recognising the need to better meet the needs of our academic community today and to shape the direction of the Academy in the future, we initiated the first substantial change to the format of the annual conference with the introduction of capacity building research workshops in 2018 that sat alongside the more familiar theme-based tracks. This workshop format came into its own when, following the onset of the COVID-19 pandemic and the cancellation of the annual conference in 2020, the 2021 conference was held entirely online.