Marketing mix efforts and brand equity

K.I.N. Ibeh, David Woisetschläger, K. Reynolds (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Paper discussing marketing mix efforts and brand equity.
Original languageEnglish
Title of host publicationAMA Winter Educators Conference 2009: Marketing Theory and Applications
Place of PublicationNew York, United States of America
Volume20
Publication statusPublished - Oct 2009

Publication series

NameAMA Educators Proceedings
PublisherCurran Associates, Inc.

Keywords

  • marketin
  • marketing mix effort
  • branding
  • brand equity

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  • Cite this

    Ibeh, K. I. N., Woisetschläger, D., & Reynolds, K. (Ed.) (2009). Marketing mix efforts and brand equity. In AMA Winter Educators Conference 2009: Marketing Theory and Applications (Vol. 20). (AMA Educators Proceedings). New York, United States of America.