Marketing mix efforts and brand equity

K.I.N. Ibeh, David Woisetschläger, K. Reynolds (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter


Paper discussing marketing mix efforts and brand equity.
Original languageEnglish
Title of host publicationAMA Winter Educators Conference 2009: Marketing Theory and Applications
Place of PublicationNew York, United States of America
Publication statusPublished - Oct 2009

Publication series

NameAMA Educators Proceedings
PublisherCurran Associates, Inc.


  • marketin
  • marketing mix effort
  • branding
  • brand equity


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