Marketing mix efforts and brand equity

K.I.N. Ibeh, David Woisetschläger, K. Reynolds (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Paper discussing marketing mix efforts and brand equity.
LanguageEnglish
Title of host publicationAMA Winter Educators Conference 2009: Marketing Theory and Applications
Place of PublicationNew York, United States of America
Volume20
Publication statusPublished - Oct 2009

Publication series

NameAMA Educators Proceedings
PublisherCurran Associates, Inc.

Fingerprint

Brand equity
Marketing mix

Keywords

  • marketin
  • marketing mix effort
  • branding
  • brand equity

Cite this

Ibeh, K. I. N., Woisetschläger, D., & Reynolds, K. (Ed.) (2009). Marketing mix efforts and brand equity. In AMA Winter Educators Conference 2009: Marketing Theory and Applications (Vol. 20). (AMA Educators Proceedings). New York, United States of America.
Ibeh, K.I.N. ; Woisetschläger, David ; Reynolds, K. (Editor). / Marketing mix efforts and brand equity. AMA Winter Educators Conference 2009: Marketing Theory and Applications. Vol. 20 New York, United States of America, 2009. (AMA Educators Proceedings).
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Ibeh, KIN, Woisetschläger, D & Reynolds, K (ed.) 2009, Marketing mix efforts and brand equity. in AMA Winter Educators Conference 2009: Marketing Theory and Applications. vol. 20, AMA Educators Proceedings, New York, United States of America.

Marketing mix efforts and brand equity. / Ibeh, K.I.N.; Woisetschläger, David; Reynolds, K. (Editor).

AMA Winter Educators Conference 2009: Marketing Theory and Applications. Vol. 20 New York, United States of America, 2009. (AMA Educators Proceedings).

Research output: Chapter in Book/Report/Conference proceedingChapter

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KW - branding

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UR - http://www.proceedings.com/05500.html

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SN - 9781615671434

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T3 - AMA Educators Proceedings

BT - AMA Winter Educators Conference 2009: Marketing Theory and Applications

CY - New York, United States of America

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Ibeh KIN, Woisetschläger D, Reynolds K, (ed.). Marketing mix efforts and brand equity. In AMA Winter Educators Conference 2009: Marketing Theory and Applications. Vol. 20. New York, United States of America. 2009. (AMA Educators Proceedings).