Marketing mix efforts and brand equity

K.I.N. Ibeh; David Woisetschläger; K. Reynolds

Marketing mix efforts and brand equity

K.I.N. Ibeh, David Woisetschläger, K. Reynolds (Editor)

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Paper discussing marketing mix efforts and brand equity.

Original language	English
Title of host publication	AMA Winter Educators Conference 2009: Marketing Theory and Applications
Place of Publication	New York, United States of America
Volume	20
Publication status	Published - Oct 2009

Publication series

Name	AMA Educators Proceedings
Publisher	Curran Associates, Inc.

Keywords

marketin
marketing mix effort
branding
brand equity

Cite this

@inbook{ddc748d16c5744b38510951fc2f2272d,

title = "Marketing mix efforts and brand equity",

abstract = "Paper discussing marketing mix efforts and brand equity.",

keywords = "marketin, marketing mix effort, branding, brand equity",

author = "K.I.N. Ibeh and David Woisetschl{\"a}ger and K. Reynolds",

year = "2009",

month = oct,

language = "English",

isbn = "9781615671434",

volume = "20",

series = "AMA Educators Proceedings",

publisher = "Curran Associates, Inc.",

booktitle = "AMA Winter Educators Conference 2009: Marketing Theory and Applications",

}

TY - CHAP

T1 - Marketing mix efforts and brand equity

AU - Ibeh, K.I.N.

AU - Woisetschläger, David

A2 - Reynolds, K.

PY - 2009/10

Y1 - 2009/10

N2 - Paper discussing marketing mix efforts and brand equity.

AB - Paper discussing marketing mix efforts and brand equity.

KW - marketin

KW - marketing mix effort

KW - branding

KW - brand equity

UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2009/default.aspx

UR - http://www.proceedings.com/05500.html

M3 - Chapter

SN - 9781615671434

VL - 20

T3 - AMA Educators Proceedings

BT - AMA Winter Educators Conference 2009: Marketing Theory and Applications

CY - New York, United States of America

ER -

Marketing mix efforts and brand equity

Abstract

Publication series

Keywords

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Cite this