Marketing in the era of accountability

I. Grant; Keith Crosier

Marketing in the era of accountability

I. Grant, Keith Crosier

Marketing

Research output: Contribution to journal › Book/Film/Article review › peer-review

Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.

Original language	English
Pages (from-to)	294-297
Number of pages	3
Journal	International Journal of Market Research
Volume	50
Issue number	2
Publication status	Published - 2008

Keywords

marketing
accountability

Cite this

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title = "Marketing in the era of accountability",

abstract = "A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.",

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issn = "0025-3618",

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AU - Crosier, Keith

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AB - A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.

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SP - 294

EP - 297

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 2

ER -

Marketing in the era of accountability

Abstract

Keywords

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