Marketing in the era of accountability

I. Grant, Keith Crosier

Research output: Contribution to journalBook/Film/Article reviewpeer-review

Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.
Original languageEnglish
Pages (from-to)294-297
Number of pages3
JournalInternational Journal of Market Research
Volume50
Issue number2
Publication statusPublished - 2008

Keywords

  • marketing
  • accountability

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