Abstract
A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.
Original language | English |
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Pages (from-to) | 294-297 |
Number of pages | 3 |
Journal | International Journal of Market Research |
Volume | 50 |
Issue number | 2 |
Publication status | Published - 2008 |
Keywords
- marketing
- accountability