Marketing in Thailand: design, aesthetics and superstition

T.G. Andrews, C. Bechter, Tim,G. Andrews (Editor), S Siengthai (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Citation (Scopus)

    Abstract

    In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country's recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.
    LanguageEnglish
    Title of host publicationThe Changing Face of Management in Thailand
    Place of PublicationLondon
    Number of pages352
    Publication statusPublished - 2009

    Publication series

    NameWorking in Asia
    PublisherRoutledge

    Fingerprint

    Superstition
    Marketing
    Thailand
    Consultants
    Expertise
    Corporate governance
    Political economics
    Assortment
    Technological change
    Asian economies
    Managers
    Wealth
    Communication
    Political change
    Economic change
    Finance
    Vignettes
    Asian financial crisis
    Public sector organizations

    Keywords

    • marketing
    • Thailand
    • design
    • aesthetics
    • superstition
    • Asia
    • financial crisis

    Cite this

    Andrews, T. G., Bechter, C., Andrews, TG. (Ed.), & Siengthai, S. (Ed.) (2009). Marketing in Thailand: design, aesthetics and superstition. In The Changing Face of Management in Thailand (Working in Asia). London.
    Andrews, T.G. ; Bechter, C. ; Andrews, Tim,G. (Editor) ; Siengthai, S (Editor). / Marketing in Thailand: design, aesthetics and superstition. The Changing Face of Management in Thailand. London, 2009. (Working in Asia).
    @inbook{c58f418cf51342d0b46b882098ab8edf,
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    abstract = "In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country's recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.",
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    Andrews, TG, Bechter, C, Andrews, TG (ed.) & Siengthai, S (ed.) 2009, Marketing in Thailand: design, aesthetics and superstition. in The Changing Face of Management in Thailand. Working in Asia, London.

    Marketing in Thailand: design, aesthetics and superstition. / Andrews, T.G.; Bechter, C.; Andrews, Tim,G. (Editor); Siengthai, S (Editor).

    The Changing Face of Management in Thailand. London, 2009. (Working in Asia).

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    Andrews TG, Bechter C, Andrews TG, (ed.), Siengthai S, (ed.). Marketing in Thailand: design, aesthetics and superstition. In The Changing Face of Management in Thailand. London. 2009. (Working in Asia).