Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies

Research output: Contribution to journalArticle

LanguageEnglish
Pages83-102
Number of pages19
JournalInternational Journal of Applied Marketing
Volume1
Issue number1
Publication statusPublished - 31 Dec 2002

Keywords

  • ethnic minorities
  • business support
  • marketing strategies

Cite this

@article{b97108c29d014793845de6b9b9b910c2,
title = "Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies",
keywords = "ethnic minorities, business support, marketing strategies",
author = "Andrew Paddison",
year = "2002",
month = "12",
day = "31",
language = "English",
volume = "1",
pages = "83--102",
number = "1",

}

Marketing business support to ethnic minorities : enhancing the role of external support organisation marketing strategies. / Paddison, Andrew.

Vol. 1, No. 1, 31.12.2002, p. 83-102.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Marketing business support to ethnic minorities

T2 - enhancing the role of external support organisation marketing strategies

AU - Paddison, Andrew

PY - 2002/12/31

Y1 - 2002/12/31

KW - ethnic minorities

KW - business support

KW - marketing strategies

M3 - Article

VL - 1

SP - 83

EP - 102

IS - 1

ER -