Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies

Original language	English
Pages (from-to)	83-102
Number of pages	19
Journal	International Journal of Applied Marketing
Volume	1
Issue number	1
Publication status	Published - 31 Dec 2002

Keywords

• ethnic minorities
• business support
• marketing strategies

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Paddison, A. (2002). Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies. International Journal of Applied Marketing, 1(1), 83-102.

Paddison, Andrew. / Marketing business support to ethnic minorities : enhancing the role of external support organisation marketing strategies. In: International Journal of Applied Marketing. 2002 ; Vol. 1, No. 1. pp. 83-102.

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Paddison, A 2002, 'Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies', International Journal of Applied Marketing, vol. 1, no. 1, pp. 83-102.

Marketing business support to ethnic minorities : enhancing the role of external support organisation marketing strategies. / Paddison, Andrew.

In: International Journal of Applied Marketing, Vol. 1, No. 1, 31.12.2002, p. 83-102.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Marketing business support to ethnic minorities

T2 - enhancing the role of external support organisation marketing strategies

AU - Paddison, Andrew

PY - 2002/12/31

Y1 - 2002/12/31

KW - ethnic minorities

KW - business support

KW - marketing strategies

M3 - Article

VL - 1

SP - 83

EP - 102

IS - 1

ER -

Paddison A. Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies. International Journal of Applied Marketing. 2002 Dec 31;1(1):83-102.