Marketing business support to ethnic minorities: enhancing the role of external support organisation marketing strategies

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)83-102
Number of pages19
JournalInternational Journal of Applied Marketing
Volume1
Issue number1
Publication statusPublished - 31 Dec 2002

Keywords

  • ethnic minorities
  • business support
  • marketing strategies

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