Marketing applications: from Angry Birds to happy marketers

Michael Harker; Babak Taheri

Marketing applications: from Angry Birds to happy marketers

Michael Harker
, Babak Taheri

Marketing

Research output: Contribution to conference › Paper

251 Downloads (Pure)

Abstract

This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.

Original language	English
Publication status	Published - Jul 2011
Event	Academy of Marketing Conference 2011 - Liverpool, UK, United Kingdom Duration: 5 Jul 2011 → 7 Jul 2011

Conference

Conference	Academy of Marketing Conference 2011
Country/Territory	United Kingdom
City	Liverpool, UK
Period	5/07/11 → 7/07/11

Keywords

marketing
angry birds game
marketers

Access to Document

AM2011 0403Accepted author manuscript, 2.07 MB

Cite this

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title = "Marketing applications: from Angry Birds to happy marketers",

abstract = "This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio{\textquoteright}s best-selling Angry Birds game.",

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author = "Michael Harker and Babak Taheri",

year = "2011",

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T1 - Marketing applications: from Angry Birds to happy marketers

AU - Harker, Michael

AU - Taheri, Babak

PY - 2011/7

Y1 - 2011/7

N2 - This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.

AB - This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.

KW - marketing

KW - angry birds game

KW - marketers

UR - http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0403.pdf

M3 - Paper

T2 - Academy of Marketing Conference 2011

Y2 - 5 July 2011 through 7 July 2011

ER -

Marketing applications: from Angry Birds to happy marketers

Abstract

Conference

Keywords

Access to Document

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Cite this