Marketing applications: from Angry Birds to happy marketers

Michael Harker, Babak Taheri

Research output: Contribution to conferencePaper

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Abstract

This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.
Original languageEnglish
Publication statusPublished - Jul 2011
EventAcademy of Marketing Conference 2011 - Liverpool, UK, United Kingdom
Duration: 5 Jul 20117 Jul 2011

Conference

ConferenceAcademy of Marketing Conference 2011
CountryUnited Kingdom
CityLiverpool, UK
Period5/07/117/07/11

Keywords

  • marketing
  • angry birds game
  • marketers

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  • Cite this

    Harker, M., & Taheri, B. (2011). Marketing applications: from Angry Birds to happy marketers. Paper presented at Academy of Marketing Conference 2011, Liverpool, UK, United Kingdom.