This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing is happening across all parts of the basic marketing framework – the 4Ps. The case presents many specific examples of marketing related decision making and outcomes, focussing on games-Apps such as Rovio’s best-selling Angry Birds game.
|Publication status||Published - Jul 2011|
|Event||Academy of Marketing Conference 2011 - Liverpool, UK, United Kingdom|
Duration: 5 Jul 2011 → 7 Jul 2011
|Conference||Academy of Marketing Conference 2011|
|Period||5/07/11 → 7/07/11|
- angry birds game